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Beacons, Mode of Operation, Advantages And Potential Applications

beacon app

Beacons are small devices, the size of a coin, that emit a signal in the short wave of Bluetooth 4.0 technology, also known as Bluetooth Low Energy (BLE), whose maximum range is 50 meters. The signal they emit is made up of three numerical values. It is unique for each device and can be located by another tracker device. Hyperlink InfoSystem is a leading IT development company that specializes in Beacon app development. We can help you with a suitable solution for your business. 

Applications of Beacon App

Indoor navigation. Beacons allow consumers to geolocate without the need for GPS technology. Beacon technology is much more accurate. It can be used in fairs and large events (festivals, concerts, museums, etc.) or for security and control.

User behavior. With beacons, we can analyze the behavior of mobile users within a sporting event, a store, a fairground and even a concert. Data is extracted on when they leave, for which areas, where they spend more time, which routes are the most common within the establishment, at what time of day there are more visits, when more offers are downloaded and where, etc.

Micro-segmentation. You will be able to get a database of users closely related to your business who are your potential consumers due to their location.

Analytics. With beacons, you will be able to know how many people interact with a specific notification, how many product purchases were made after receiving a notification, demographic data, days with the highest audience, what time of day the content campaigns are most effective, and much more.

Why You Should Develop Beacon App For Your Business

Building Your Brand

A mobile application can help increase your brand awareness and image. A simple app in the app store that is then installed on a device can help increase visibility. Once the app is installed, the person will see your icon repeatedly when using their smartphone - even if they scroll past it to use another app. Apps also allow a bespoke user interface with some effects that are not possible on a website.

Engage With Your Customers

Apps can help you with customer loyalty. For retail and consumer stores, a loyalty program is an example of a feature a mobile app can provide. This can be entirely digital and can help encourage repeat purchases or encourage users to try something different. Messaging is another example of how you can get in touch with customers - and of course how they can get in touch with your company.

Personalization of The Offer

Mobile apps enable detailed personalization. This can enable direct marketing tailored to the individual needs of the user. This can be achieved through in-app personalization, whereby suitable push notifications can also be used. In addition, analytics can be created to determine which parts of your app are used the most and to facilitate future decisions.

Improve Utility And Efficiency

An important benefit of a mobile application is that it can improve its usefulness and efficiency - both for your business and for the user. For the user, the app can make it possible to get tasks done faster and with fewer clicks. For a company, a mobile application can help automate more tasks - reducing the number of queries and manual work (e.g. paying in the mobile application versus using a card terminal or handling cash). Mobile apps also make it easy to collect feedback - from simple star ratings to more detailed feedback questionnaires.

The Competitive Advantage

A mobile application can be a competitive advantage. If you have an app and your main competitors don't, this is a good differentiator that can help a potential customer choose your business. Hyperlink InfoSystem is a top mobile app development agency that can assist you with the development of an excellent beacon app.

Cost of Mobile App Development

One of the most common questions that mobile app development agencies like Hyperlink InfoSystem get from their customers is about the cost of the development of mobile app. The simple answer is that the development cost of a mobile app varies depending on several factors.

It's like the car market: not all are the same price and it depends on the quality, size, functionality, accessories, etc. But only a few know what is behind an app development project and many people underestimate the effort involved.

Apps differ in terms of their functions and therefore also in terms of their price. Developing apps is a complicated process, and the cost of creating an app is largely determined by the amount of functionality, and therefore its price. Common functions are:

Types of Apps

The cost of developing an application also depends on what type or category the application falls into. Here is a list of the types of mobile app development:

Web App

Web applications are nothing more than websites that are optimized for mobile users. Many surveys show that 80% of smartphone users prefer mobile apps to websites.

Native App

It is a type of app that is developed for a specific operating system, be it Android or iOS. These apps are complex in nature and offer the best user experience.

Hybrid App

This app is simpler because it works in a single programming language. However, unlike native applications, it can work on both platforms. They are easier to manage and develop. However, their user experience is not as good as that of native applications.

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