Social Media

Gone are the times when we wondered if the phenomenon of social networks was temporary. Of the 3 billion global internet users, it is estimated that more than 2 billion have profiles on social media. Social platforms have become marketing giants, and companies must have a strategy and the necessary resources to be more competitive in the digital age.

With platforms like Twitter, Facebook, LinkedIn, Pinterest, Tumbler, or Instagram, you can get and generate massive exposure for your brand, allowing you to showcase your products and services, increase your sales and interact with your consumers. Social media helps you hear what people are saying, including your customers, prospects, partners, and competitors.

Hyperlink InfoSystem can help you with tools to take advantage of social media to retain existing clients and appeal to potential clients. This will give you an edge over your competitors.

Main Benefits Of Social Media

Customer Knowledge

Social networks produce vast amounts of information based on the thousands of interactions that users have between themselves and brands. These interactions can be viewed in real-time through conversation monitoring programs and services increasingly accessible to companies.

The resulting information allows generating reactive creativity to the conversations and situations that users are experiencing in real-time, making the message much more relevant to the people who are seeing it.

Segmentation

Social networks allow us to fractionate communication with granularity, never seen before. Leveraged segmentation in several variables enables the advertiser to define the desired target with surgical precision. However, it should be noted that this hyper-segmentation generally goes against the scope of the campaign.

More Traffic

One of the greatest benefits of social networks is generating organic and paid traffic to the different properties of the advertiser's digital ecosystem. Additionally, the more social interactions the content shared on social networks by brands has, the better their search engine positioning will be since interaction rates are among the variables that ranking algorithms take to classify sites' relevance.

Better Quality Leads

Business leads generated on social media tend to be more efficient and convertible through regular interaction and on-time customer service. For several of the leading global companies in different verticals, social networks are the most effective way to identify the takers of decisions and new business opportunities.

Agility, Scope, And Price

One of the main challenges of advertising is ensuring that the message is delivered quickly and effectively. In general, digital media allow the advertiser immediacy in the delivery of the message; social networks are built on that premise and add reach and frequency similar to the levels of traditional media.

Knowledge Of The Competition

With social media monitoring, you can get essential information about your competitors. These insights will allow you to make strategic business decisions to stay ahead of them. You can create search flows to monitor industry keywords and product, and name mentions from your competitors. Based on the search results, you can improve your business offer.

Build Relationships With Your Users

The point of social media is not to amplify your company's sales pitch. As their name implies, they are social ecosystems, that is to say, two-way, where you have the opportunity to enrich relationships with your clients. Through these, you can establish relationships before, during, and after purchasing your product or service, deepening the interactions you may have with your customers. This type of social dialogue between brands and customers is something that traditional advertising cannot achieve.

Social Media App Development Company

Our developers at Hyperlink InfoSystem can assist you with an excellent mobile app that will give you a global appeal. Our apps can help you connect with prospective customers from different parts of the world and a metric to measure where you are progressing.

Our developers work according to proven, agile development methods. In addition, we adhere to the current design guidelines of the respective platform and develop your apps using coding best practices. Current design guidelines are often criteria for posting in the application stores. Using best practices means that the source code we create is clean, maintainable, and of high quality.

Features Of Social Media Apps Developed By Hyperlink InfoSystem

• Privacy and Security
• Push Notifications
• Live Video Streaming
• In-App Chat and Calling
• News Feed and Content Sharing
• Easy Network Building
• User Profile Customization

Frameworks To Develop Social Media Apps

• Appcelerator Titanium
• Adobe PhoneGap
• Ionic
• Mobile Angular UI
• Xamarin
• Flutter
• React Native

Features Of Social Networks

Social networks are used for both social, work or leisure purposes. They are based on Internet access and have made it possible to develop a new conception of public spaces. In other words, they are a meeting point for millions of users from all over the world.

Connectivity

Thanks to social networks, people who are in different countries can maintain close contact. This creates links between individuals, who may or may not know each other, and between groups of people who share common interests.

Interaction

Interaction or engagement is one of the most important characteristics of social networks. Posts allow users to express themselves and establish dialogues. Thus, companies can know the opinion of the audience and directly contact their target audience to improve relationships.

Personalization

Each social network has its own configuration, and they are adjustable depending on the preferences of each person. Thus, a profile can be from completely public to have a high degree of privacy.

Real Time

Social networks are a type of instant messaging, which allow the delivery of messages in real time. In this way, it is possible to maintain a continuous interaction between the people who have those specific notifications activated.

Virality

One term that has become popular is that of virality. It means that some type of content spreads at high speed through social networks. The exponential display of a publication is very attractive for companies.