Cost to Develop an App Like Pinterest

5 Minutes Read
cost to develop an app like pinterest

Harnil Oza

Founder and CEO

Nov 29, 2023
Embarking on the journey to develop an app like Pinterest involves a multifaceted exploration into the world of social media and visual discovery platforms. Being one of the forerunners in this field, Pinterest has established a standard for creative content curation and engaging users. But the crucial issue that needs to be answered for anyone looking to duplicate or even exceed this kind of success is, "How much does it cost to develop an app like Pinterest?"
This inquiry unravels a complex web of considerations, spanning from conceptualization and design to development and deployment. In this pursuit, understanding the intricacies of the development process and the associated costs becomes paramount. Join us as we delve into the realm of app development, unraveling the financial landscape tied to bringing to life a visual discovery platform akin to Pinterest.

What Is Pinterest?

Users can find, save, and share photos and videos on a virtual bulletin board with Pinterest, a well-known social media site and visual discovery engine. When it was first launched in 2010, Pinterest was a virtual place where users could create collections, or "boards," by pinning items from the internet or from other users.
These Pins often include images, recipes, home decor ideas, fashion inspiration, and various other interests. Users can explore and follow boards created by others, fostering a community-driven environment. Pinterest serves as a unique platform for inspiration and idea-sharing, making it a valuable resource for individuals seeking visual content and creators looking to share their passions.

Interesting Facts About Pinterest

Pinterest boasts noteworthy trends and statistics, including a significant female presence contributing to a higher pin rate, attributed to their stronger emotional connection and utilization of the platform for aspirational and motivational purposes. Notably, 2020 witnessed a remarkable 40% year-over-year increase in male users on Pinterest.
A striking 97% of search queries on the platform are not brand-specific, reflecting the diverse interests of users. Predominantly, users turn to Pinterest for home decor and design inspirations, with subsequent searches revolving around fashion, style, and beauty ideas.
An impressive 77% or 3 out of 4 weekly pinners have made unique brand or product discoveries on Pinterest, emphasizing its influence as a discovery platform. This impact is further underscored by the platform's accomplishment of over 2 billion searches monthly, illustrating its role as a thriving hub for exploration and inspiration.

The Main Features of a Pinterest-like App

1) User Profiles

Allow users to create personalized profiles with details about their interests, preferences, and boards they've created.

2) Pin Creation and Saving

Enable users to easily create and save Pins, whether from external websites or within the app, organizing them into thematic boards.

3) Content Discovery

Implement a robust content discovery system, offering users personalized recommendations based on their interests and activities.

4) Board Management

Provide tools for users to manage and organize their boards efficiently, including options for editing, rearranging, and deleting content.

5) Search Functionality

Integrate a powerful search feature, allowing users to find Pins, boards, and users quickly. Include filters for more precise results.

6) Social Interaction

Facilitate social engagement by enabling users to follow others, like, comment on, and share Pins. Incorporate notifications for updates from followed users.

7) Integration with External Platforms

Allow users to seamlessly integrate content from external websites, fostering a diverse range of Pins and inspirations.

8) Categories and Tags

Implement a categorization system with tags to enhance the organization and discoverability of Pins.

9) Explore Section

Feature an "Explore" section where users can discover trending and popular content, ensuring a dynamic and engaging experience.

10) User Notifications

Provide real-time notifications for activities such as new followers, comments, or recommendations, keeping users engaged.

11) Bookmarking and Favorites

Include options for users to bookmark or mark certain Pins as favorites for quick access.

12) Analytics and Insights

Offer analytics tools for users to track the performance of their boards and Pins, providing insights into engagement and reach.

13) Privacy Settings

Incorporate privacy settings that allow users to control the visibility of their boards and specify who can contribute to them.

14) Multi-Platform Compatibility

Ensure compatibility across various devices and operating systems, such as iOS and Android, to reach a broader user base.

15) Ad Integration

Consider integrating advertising options to generate revenue, while ensuring a non-intrusive and user-friendly ad experience.
By enlisting the expertise of a reputable app development company and hiring app developers, the creation of an app like Pinterest can seamlessly integrate these key features.
This collaborative effort ensures that users are presented with a visually captivating and immersive discovery experience, cultivating a strong sense of community and inspiration within the app.
Leveraging the proficiency of an app development team is instrumental in bringing these essential features to life, enhancing the overall user engagement and satisfaction of the platform.

Cost to Create an App Like Pinterest

A lot of factors, from launch to design, need to be carefully considered when building a website that is similar to Pinterest. These factors all affect the total cost of app development. While developing a Pinterest-like app should cost roughly $30,000, it's crucial to realize that this figure could fluctuate and perhaps reach $50,000 based on a variety of factors.
The geographical location of hired app developers is a contributing factor to cost, yet it is not the sole determinant. Opting for the development of an app across different platforms directly impacts the overall budget. The choice between native and hybrid technologies further influences costs, with native apps incurring higher expenses due to dedicated code bases.
Considering that Pinterest can also function as a progressive web application and website, developing a comprehensive replica involves creating four versions of the app. We advocate for MVP development as a prudent strategy to validate ideas before committing to extensive multi-platform app development.
To manage costs and streamline development, hiring dedicated developers or engaging a mobile app development company becomes crucial. For budget-conscious projects aiming to minimize development time, cross-platform app development utilizing technologies like React Native or Flutter is a favorable option.


In conclusion, the cost of developing an app like Pinterest can vary based on several factors, including design intricacies, platform choices, and geographical considerations. The decision to hire dedicated developers or partner with a mobile app development company plays a crucial role in managing costs and ensuring a successful project. Whether opting for native or cross-platform development, careful consideration of these factors is essential for an accurate budget estimate.
Harnil Oza is the founder and CEO of Hyperlink InfoSystem, one of the leading app development companies in India, USA, UK, and around the world. Being the founder of the company, he takes care of business development activities and maintains relations with clients. His charismatic and result-driven approach has benefited the company to grow and achieve this height where the company stands right now.

Harnil Oza

Founder and CEO

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