Magento is an open-source e-commerce platform that offers all online merchants and business owners a flexible shopping cart system and full control over every aspect, content, and functionality of the online store. Magento provides a fairly extensive catalog of tools for management, marketing, and search engine optimization. Therefore, it is considered one of the best eCommerce platforms available today.
Magento's ability allows stores to scale from just a few simple products and needs to quickly expand to tens of thousands of products without having to switch platforms. Not only that, it offers an essential variety of themes and plugins that allow improving the customer experience significantly.
One of Magento's best aspects as a platform for eCommerce is that it has been designed as an application that can be used by someone with little development knowledge. Remember that many aspects need to be configured with an online store so that how well they are carried out depends on the vision you have for the business.
However, when a more personalized functionality is required, more complex programming is needed, but even so, you can find many tutorials and online support to make the correct configuration. Magento is a platform that is easy to install, plus additional designs and plugins can be added. Not only that, the open-source technology offers e-commerce solutions that are scalable and flexible.
Just as other e-commerce platforms have limited options for payment methods, quite the opposite happens with Magento. Apart from the typical ones such as PayPal or Virtual POS, this e-commerce platform goes a little further and gives the possibility of executing Google Checkout or placing an order through Amazon.
If you are still thinking about which e-commerce platform to choose to sell your products and services, without a doubt, Magento is a great option. Its flexibility, breadth of functionalities, level of customization, and complexity to develop your project without limits are just some of the benefits of using Magneto. If you are thinking of creating powerful e-commerce, this CMS is the right one for your business. It has a lot of power and possibilities.
Hyperlink InfoSystem can help you integrate other technologies when developing your e-commerce website with Magento. We will structure the website to give you precisely what you want while paying attention to its optimization for search engines.
Magento includes an intuitive and visual page editor that allows owners to manage the contents of their site, in an easy and intuitive way.
Magento is oriented for "mobile first" websites and is prepared to design stores in which the contents are optimally displayed on mobiles and small screens. This place special emphasis on the processes such as adding the product to the cart or checkout to accommodate the consumers' shopping trends.
Magento stands out as an optimal SEO platform. It is also open to implement any SEO retouching that an SEO strategist may request and for those who have the knowledge and the skills to do it. The objective is to position both the store and its products to improve the positions in search engines such as Google, Bing and more.
The platform also allows store owners to add Google Analytics and other third-party integrations to their site to aid in data analysis.
The Magento platform can support up to 1,000,000 products and handle more than 80,000 orders per hour. The products can be simple or configurable, having the possibility of complex and advanced files.
Magento has integrated options to relate and display products on different pages, areas or blocks. This increases the conversion rate in addition to improving the user experience. These types of relationships can be personalized for specific cases. For example, when it is detected that the customer acquires a LED without the accessories that would be needed for the proper functioning of the LED. A group of new products that instead of a "related" or "suggested" product are called "Necessary Products."
Magneto is highly prepared to connect with Third Party Software, be it ERP or CRM and other solutions and gateways such as: PayPal, MailChimp, Google Shopping, eBay, Stripe and more.
Magento is highly robust and secure besides being flexible and scalable. It allows you to manage multiple levels of security permissions. Fully compliant with PCI Data Security, with many additional details and security extras, for example: the login screens are equipped with CAPTCHA and a secondary password request that includes an additional defense against unwanted breaches.
Magento has a dynamic and fast search, capable of processing product filtering according to an infinite number of parameters. Magento uses a cloud of unique search terms, product tag filters, product reviews, recently compared and viewed products, and allows you to configure your search with automatically suggested terms. That is why it stands out above its competitors.
More than 240,000 companies use Magento for their e-commerce needs. In 2012, there were several hundred Magento developers with official certifications from 35 different countries around the world, and more than 800,000 estimated developers in total. That number has grown since then, providing newcomers with a strong backbone of support and great opportunities for business connections. The fact that Magento is the consolidated leader in Open-Source has made the community have a very professional character and that the modules developed are of high quality.
Magento is open source, and offers a huge catalog of custom extensions developed by the aforementioned community. This means that most of the customizations that an online store will need will be covered by some of the modules. Although a custom development will have to be done in some very specific cases.
Magento is priced high compared to other popular Open-source options, but its higher performance amply justifies it. On the other hand, Magento is much more affordable than other solutions.