Salesforce is a PaaS (Platform as a Service) company, a concept that was born as a result of the application to Software development of the SaaS (Software as a Service) model. This model covers the complete cycle to develop and implement applications from the Internet.
Its origin dates back to 1999 when it started as a CRM software company, Customer Relationship Management that we can translate as "Customer Relationship Management", based on the cloud years before SaaS became ubiquitous in all companies.
Today two decades later, more than 150,000 companies of all types and sizes work with this tool. The figures show a clear growth trend, thanks to an increasingly wide range of products available to its customers, through the development of its own products, but also with the acquisition of products developed by third parties.
Salesforce Core consists of four fundamental pieces, which together make up Salesforce Core: Sales Cloud (the leading CRM application), Service Cloud (for customer support), Community Cloud (for creating customer-facing web applications), and Lightning Platform. (formerly known as Force.com). The first three make up the SaaS part of Salesforce, while the Lightning platform makes up the PaaS component.
Salesforce Customer 360º Platform is an exciting bet for any company. There are various reasons for this:
Generally speaking, companies use Salesforce to understand and interact with their existing customers and to acquire new customers. To make this possible, Salesforce offers a huge catalog of functionalities that we can take advantage of in our system or business processes:
According to Forrester Research, 74% of CRM users have improved their customer relationships, 65% have increased their sales quotas, and 50% have increased their productivity.
In this scenario, it is essential to note that Salesforce currently has the largest market share, with 19.5%, well ahead of its main competitors, SAP, and Oracle. Without a doubt, the fact that so many companies use it is a clear demonstration of its advantages.
Being able to get up and running quickly is another benefit of Salesforce. Because it is cloud-based, you can quickly integrate your other applications using APIs and be up and running in days or weeks, although on-premises deployments can take months. The unique platform-based API is also attractive. Businesses can get direct access to all Salesforce apps, data, and metadata without supporting multiple platforms and versions.
Also, Salesforce has many modules that can be used according to the moment's needs, thanks to its adaptability and versatility. One of the advantages in this regard is that it can be scaled as a business grows, and the pricing model makes it affordable even for small businesses.
Salesforce also offers the AppExchange, its "marketplace" of third-party applications built specifically for Salesforce. Because Salesforce is so widely used, the developers have contributed many different applications and plugins. It's easy to find an extension that fits your needs and that others have coded, helping to save even more time.
The many advantages offered by Salesforce can also help you manage your business processes and improve your clients' relationships. Hyperlink InfoSystem is a top Salesforce development agency in the UK, and we are always available to help you integrate this technology into your business processes.
While the Salesforce solutions portfolio continues to grow dramatically, there are still some companies whose activities make them more likely to derive a greater benefit from Salesforce.
Access information from any device in real time in a simple and transparent manner. This results in a multitude of advantages for companies with different physical locations, in different provinces or countries. Salesforce salespeople, field technicians, or any employee on the go benefit from information in the Salesforce cloud.
Huge functionality that allows optimizing business processes from acquisition to closing of the sale through Sales Cloud. Giving its clients the best comprehensive care service using Service Cloud. Optimizing campaigns and communications through Marketing Cloud. Salesforce includes thousands of standard features to make life easier for users.
Maximum flexibility that allows processes to be adjusted quickly and easily. Facilitating continuous improvement and innovation and the alignment of processes and systems. Salesforce platform provides tools to adjust and evolve processes in an ultra-fast way. For example, you can create automation to avoid errors or to reduce recurring or unproductive tasks.
Collaboration - allows different teams and departments to interact with each other and exchange information within the tool itself. This is an interesting benefit of Salesforce.
Technological innovation - Salesforce allows companies to align processes with the ongoing technological revolution. A clear example is using the CRM information for marketing campaigns. Salesforce Marketing Cloud enables you to automate customer communications.
If your company is considering a Salesforce implementation, it is important to choose a leading consultancy that provides proven experience in Salesforce projects. At Hyperlink InfoSystem, we have a comprehensive knowledge of the possibilities that the tool provides and how it can be applied to all types of companies and industries.