Salesforce is a company that was founded in 1999 and launched Sales Cloud on the market, which revolutionized the concept of CRM tool and marked a milestone in the concept of Cloud Computing since it is not only a robust CRM but all its software is hosted in the cloud, and you only need a browser and internet connection to start to extract its full potential.
Salesforce is a tool that allows the integral management of an organization. From the same cloud platform, a company that integrates Salesforce will be able to plan commercial campaigns, energize its sales team, create a personalized customer service, create multichannel marketing campaigns, and follow-up reports taking the vision of all the actions that are executed into account.
We can also launch marketing actions segmented according to our clients' profile, tastes, way of buying, etc. The main objectives of a CRM are to make sales processes more efficient, facilitate the access and analysis of our clients' data, and increase our company's profitability.
The cloud is the provision of several resources via a secure network of servers on the Internet. All of our files, data, and software that we use are securely hosted on the Internet, and we can access them from different devices just by opening a web browser.
The benefits of cloud computing are many; we list the most relevant:
Working with cloud computing implies savings in infrastructure and servers responsible for hosting our software and information and the cost of a team of people dedicated to its maintenance.
We can access it from any device with an internet connection without performing an initial installation.
Being in the cloud, all data is updated immediately.
Cloud computing providers such as Salesforce pay special attention to creating a relationship of trust with their customers, guaranteeing the safety of their data, offering the highest level of protection and privacy guarantees.
As a CRM solution, Salesforce is one of the most essential and innovative corporate technologies for companies, thanks to how it uses customer information to manage contacts, leads, and sales opportunities from a single place.
Here are some of the advantages of this platform.
A particularly sizeable competitive advantage of Salesforce is the flexibility of the software. The existing applications can be used at any time as required. With the use of the software, you are not bound to use specific layouts or processes.
Also interesting for smaller companies: whether for start-ups or for smaller companies, you can purchase the entry-level package and benefit from the CRM advantages.
A special plus is the easy handling of the system. Changes on the administrative level can be carried out with little effort. With the in-house learning program from Salesforce, the functions and their application are explained in various modules, which enable independent operation after completion of the training.
To use the software, there is no need to obtain licenses laboriously. By registering on the website, direct use is possible, as it is a pure web application that does not require any software installation.
The keywords for the CRM tool are available anytime and anywhere. The faster rollout of the solution enables companies to call up information in real-time.
All information can be edited across teams from anywhere. Different departments of the company can call up all data and work productively on the shared platform together. Whether it is via a smartphone or a PC, the proven infrastructure enables data and documents to be continuously accessed.
Third-party systems can also be integrated into the software if required. Since the entire process takes place via the cloud, the implementation effort is, of course, correspondingly lower. With the support of employees or external Salesforce developers, it is also possible to create your software development.
The CRM tool's pioneer is continually being optimized to remain the leading company in the industry for the customer. Therefore, users can be sure to have an innovative tool at hand, where the support is appropriately mature if needed.
At Hyperlink InfoSystem, we have a team of experts in defining and implementing Salesforce. We will analyze your business and determine the best technological solution for you. Once the data model is defined, we start implementing Salesforce with the rest of your company's tools, and we will train your teams to get the most out of the tool. Our developers are always available to assist you with excellent Salesforce implementation.