How Can Mobile App Deep Linking Boost Your App Engagement?

5 Minutes Read
how can mobile app deep linking boost your app engagement
harnil-oza

Harnil Oza

Founder and CEO

Jun 10, 2021

Mobile app deep links are one of the most important weapons for the mobile app marketer. With the changing user demands, it has become increasingly essential to meet their needs to deliver an exceptional user experience. And at present, they expect push notifications to give them instant updates and more ease and convenience to visit the landing page. Offering such a personalized experience can undoubtedly boost the traffic to mobile apps and increase app engagement.

Whether it is a reminder to check their wishlist, or a notification for a product that went out of stock earlier, offer sale, no matter what, if you want them to visit you, you have to make it straightforward and effortless for them. This is where deep linking comes into the picture as it allows push notifications to direct users to particular pages in the app, making the whole process easier for them.

This article will cover everything about deep linking and how it is important for your mobile app.

Topics to Cover

  • Introduction to Mobile App Deep Linking
  • Introduction to Deferred Linking
  • How can Deep Linking enhance the App User Experience?
  • Advantages of Mobile App Deep Linking
  • Challenges of Mobile App Deep Linking 
  • Have you Implemented this Powerful Tool in your Mobile app?

Introduction To Mobile App Deep Linking

In simple words, deep linking is the ability to link to your mobile app content directly.

But before we go there, are you aware of links or URLs?

URL aka Uniform Resource Locator is used to indicate WWW addresses that allow you to visit pages on the internet where it stores certain information.

For example, https://www.hyperlinkinfosystem.co.uk

This is a link or a URL to Hyperlink Infosystem’s landing page.

You can consider deep links for your mobile app instead of leaving your app users on the home screen. Clicking on a deep link brings users to a particular screen inside your app. Consider profile pages, shopping carts, product pages, or new content. You can also use deep links to direct your users from several places to your app, such as;

  • Ads
  • Social media
  • Push notification
  • Website
  • SMS
  • Email
  • Other Apps
  • Etc.

Introduction to Deferred Deep Linking

Ok so we talked about how deep linking can direct the users to your app, but what if they don’t have your app on their device? This is where deferred deep linking comes into the picture to help you make a difference and retain users by offering value.

Suppose your target users do not have your app downloaded; they will be taken straight to the app’s download page. And when the app is downloaded on your phone and opened, it will open with the page link your user clicked on earlier.

How Can Deep Linking Enhance The App User Experience?

Mobile app users have great expectations, and it isn’t sufficient for apps to be secure, quick, and reliable. App users demand a more personalized touch, and that’s where deep links help you. Moreover, it allows marketers and developers to adjust the way users engage with their apps.

Mobile app developers and  marketers can create personalized campaigns with deep links that provide valuable and insightful content to the users. Also, deep linking is a brilliant technique for user retention and app engagement as it leads users to particular conversion spots inside the app, customized by their preference or behavioral patterns.

Advantages Of Mobile App Deep Linking

advantages of mobile app deep linking

Deep links are like any other URLs to shift traffic from one place to another. But it offers the ability to direct the user to the pages on your app page. Mobile apps are a more personalized spot for the users and provide freedom to receive an additional value. As these links send the user straight to your app, you can enhance their experience and improvise the product for your users.

Add Value And Improve App Engagement

Mobile app deep linking has been proved really useful in improving mobile app user engagement. This is because they don’t allow any deviation as they directly land users to the pages of their interest.

Boosts App Engagement

Sending a push notification with deep links can have a substantial impact on your product sale.

Launch New Features

If you have released new features in your app that you desire to show your users, deep linking is the best way to do it. Direct your users to the new page and display them the new features you have incorporated through deep links in your notifications.

Direct Users To Product Pages

Deep linking can direct your users to multiple product pages through your mobile apps. These pages can be neglected carts that they haven’t visited in a long time, the release of new items, the arrival of new products, and much more.

Improve User Retention Rate

Deep linking can also help you retain your users to your app and make their shopping experience more memorable. According to sources, deep linking has shown more results in improving retention rates than any other new techniques used by companies worldwide.

Promote Personalized Content

You can send users personalized content where you can direct users to personalized content pages with the help of deep linking.

Offer Promotion

Deep linking is an excellent tool for marketing products & services which are valid for a limited period only.

Challenges Of Mobile App Deep Linking

challenges of mobile app deep linking

There will always be challenges but will always be a way to overcome them too. And deep linking is no exception. Deep links are a tad bit complex, unlike standard links. The deep links for iOS and Android apps are both different. Mobile app deep linking is a bit more sophisticated than regular links. However, the right mobile app development company can successfully help you overcome these challenges with their profound experience and knowledge.

Have You Implemented This Powerful Tool In Your Mobile App?

Deep linking is a fantastic tool for your mobile app. And they are integral parts of mobile app marketing. If done rightly, they can drive more traffic and convert them into sales. If you have your own business and wish to implement deep linking into your mobile app, connect with our talented experts to help you for app development projects.

harnil-oza
Harnil Oza is the founder and CEO of Hyperlink InfoSystem, one of the leading app development companies in India, USA, UK, and around the world. Being the founder of the company, he takes care of business development activities and maintains relations with clients. His charismatic and result-driven approach has benefited the company to grow and achieve this height where the company stands right now.

Harnil Oza

Founder and CEO

Technical Knowledge We Would Like To Share With You

blog

React Native is a widely used framework for efficient and convenient app development. It is an open-source framework that benefits greatly from use..

Best Design Patterns for iOS App Development

App Development 21 / 03 / 2024
blog

To develop a powerful iPhone app, it's important to use design patterns for efficient code writing and reuse. Design patterns offer reusable so..

Top 6 iOS App Development Trends for 2024

App Development 01 / 03 / 2024
blog

There has always existed an eternal argument on the iOS and Android comparisons. But in the twenty-first century, the mass of users prefers faster ..

We Were Part of Their Stories.

A glimpse of some of the proud moments of Hyperlink InfoSystem.

We Were Part of Their Stories

Let's build a Better Future together.

Drop An Inquiry arrow
forbes
cnbc
marketwatch
entrepreneur
yahoo
hindustan times
the street
outlook

What We do To Get The Praise From The Best?

Mobile App
Development

Get the best in class mobile app development services and offer an impressive to immersive user experience to your target audience.

android
ios
flutter
react
ionic
kotlin
swift
mobile app development mobile app development

Web & CMS
Development

Make your "just an idea" to be recognized by a worldwide audience, transforming it with phenomenal Web development services.

php
wordpress
laravel
cake php
codeigniter
drupal
joomla
python
web & cms development web & cms development

Software
Development

Let our software development experts handle the chaotic programming complexity and deliver elegant and innovative solutions to enhance your business offering. We at Hyperlink InfoSystem offer feature-rich solutions for a wide range of software solutions starting from enterprise-based software to supply chain management or any other custom software development requirements our global clients have got. Hire Software developers from Hyperlink InfoSystem to get the perfect technological solution that can help to minimize human error through automation.

software development software development

Game
Development

Our game developers hold the experience and expertise to be the best for bots to the boss, offering extensive game development support.

unity3d
metaverse
unreal engine
augmented reality
virtual reality
nft
game development game development

Blockchain
Development

Hire blockchain developers to leverage the extensive security offering of blockchain algorithms and offer top-notch security to your advanced development solutions.

smart contracts development
decentralized apps development
private blockchain development
hyperledger development
blockchain development blockchain development

Salesforce
Solutions

Automate, manage and enhance customer relations, sales offerings, marketing strategies, and other affecting areas through our salesforce solutions.

salesforce development
salesforce consulting
salesforce implementation
salesforce solutions salesforce solutions

Other
Services

Our developers make sure to justify every one of your requirements just the way you want, no matter how small or big it can be. Whether you need Data science and Big data analytics services to enhance your business operation, want to offer a unique user experience through AI/ML integration, need to build a smart automation system, or it can be a metaverse universe; experts at Hyperlink InfoSystem have got you covered. Got any custom development requirements that we have missed mentioning here? Don't worry, we have got the experts on hand for that as well.

other services other services

Get Free Quote Now !

Got An Idea? Leave A Message To Us And We Will Reach Out To You Soon.

1000+

Developers

2700+

Worldwide Clients

+
3 + 7 = 
We sign NDA for all our projects.