How To Earn Money From Dating Apps?

4 Minutes Read
how to earn money from dating apps

Harnil Oza

Founder and CEO

Sep 21, 2021

The dating app has been an on-demand app for a long time. Several mobile app development companies have already been part of this app, and many more are interested in creating it. So, what's so special about it?

The concept is not new anymore but a way of displaying innovation and uniqueness. When it comes to the world of mobile applications, the app has several benefits.

According to a survey, there is a claim that by 2022, the online dating market will reach $1610 million from $1225 million. Hence, it proves that dating apps have enormous monetization potential. Today, in this blog, we will explain different techniques to earn money through a dating app. There is more than one technique to acquire monetization from a dating app that boosts your revenue.

How To Acquire Money From a Dating App?

Developing a mobile dating app is not an easy task - it requires lots of effort, resources, and time. Hence, it is vital to follow multiple techniques to monetize your investment in the mobile application. A modern dating app is a new concept in the market and opened up few opportunities for app developers.

Every dating app model has different selling strategies and methods to connect with the likely customers and offer them a better connection with the stranger they can interact with. The models should be exclusive enough to gain profit or revenue.

The market of dating mobile apps is developing and transforming, and therefore it is essential to keep up with the latest trends. Develop an app considering your target audience; it is the first primary step for any mobile app development to earn revenue.


Advertising is one of the oldest yet powerful methods to earn money. For the dating app, it is a profitable option for the owners of the dating app. By this method, they will generate a high amount of revenue or profit for the services. Dating apps have plenty of users, so it will be a golden opportunity for them if someone wants to advertise their product or anything. Not all users will notice brand promotion, but the users who see an advertisement have a vast audience. So it can be a win-win situation for both - advertisement partners and the owner of dating apps.

Nowadays, the majority of mobile applications generate money by this method only as it is always effective. Multiple industries are targeting audiences for their advertising or brand promotion of the services - that is the link to dating services: for example, gift stores, food, florist, beverages partners, e-commerce, and more.

Applying the BuySellAds Services

Another powerful method that comes under advertising is the buy and sell ad. It is a service provider that connects the sponsors along with publishers. It is popular among Android app development companies; they use this service to advertise their application, which involves learning about the application.

Every service has different techniques and conditions - when it comes to payment, choose which is more suitable for your dating app.

In-app Purchases

Several users prefer to send various types of emojis and text other than the common one where you can combine in-app purchases for such designations. The more GIFs, emojis, fun activities in graphics will be there; the user will take more interest. It is one of the simplest methods to gain money for dating mobile app development services. You can bring different functions which may attract users to opt for your dating apps.

Alluring Sponsorship

If you want to reach out to your audience more and gain monetization altogether, it can be possible with promotion or sponsorship. With this method, there can be a boost in the revenue of your mobile dating apps. You can empower other companies to promote their relevant brands in your mobile app. It can be vice-versa also; you can gain word of mouth also through it.

There is no doubt that this method will work; all you need is an advertiser who interests users, so in the future, the advertiser will willingly be ready to invest in your mobile dating app. Hence, you will generate maximum revenue and make your mobile application more successful.


If the users' features and services are worth enough, they will be happy to pay more for your dating app. Hence, this method is a primary revenue stream strategy for the dating application. For a subscription, users need to register and spend some amount (it could be monthly, quarterly, or annual) to use special services of the mobile application.

You can also divide mobile application development segments into two parts - one where the users can access free usage and the other where the users need to pay a certain amount to avail of exclusive service. It will generate several options for them. In the premium model, you can give them better and enticing features like unlimited swipes and more.

Affiliated Marketing

Affiliated marketing is quite a new concept compared to other methods mentioned above. But it is as effective as others and can generate elevated revenue. The event app developer requests other service providers to market or sells their services through the application. It can be jewelry store bars, restaurant owners, gift store owners, clothes brands, and many more. It significantly acknowledges the related services to target the potential users of the application - where the app developer and they get a commission for every project through these affiliated services.

Final Words

There are plenty of strategies for dating mobile application development to obtain money, and the chances of making money through a dating app are considerably easy and manageable. The current market of the dating app is blooming, and as per the prediction, it will remain the same for a few more years. So, it is an excellent opportunity to get into this dating app market and earn profit.

Harnil Oza is the founder and CEO of Hyperlink InfoSystem, one of the leading app development companies in India, USA, UK, and around the world. Being the founder of the company, he takes care of business development activities and maintains relations with clients. His charismatic and result-driven approach has benefited the company to grow and achieve this height where the company stands right now.

Harnil Oza

Founder and CEO

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