The mobile app market shows an upward track, and there is no sign of market saturation anytime soon. There is tremendous scope for mobile app development despite millions of apps already existing on the App Store and Play Store. The app market was valued at $106.27 billion in 2018 as per sources, and since then, this figure has continuously been rising. The market is projected to reach $407.31 billion in the coming 5 years by 2026.
These statistics clearly indicate that if you want your apps to thrive in the market, you need to implement effective and impactful strategies. The app market faces fierce competition these days, and it’s getting difficult to make your app stand apart. Therefore, app developers from app development companies uk need to focus on their app’s unique selling points and carve out a niche for their business.
This blog will specifically focus on some pre and post-app launch downsides that your business should avoid. Let’s go through them one at a time.
Before Launch
1. No Market Research
If your app is one-of-a-kind, research your target users and the main issues they face that compels them to use your app. Likewise, study other apps that your target users might use and see their comments on those apps, such as what they like or dislike.
If your app is not unique and similar to other apps, make sure to list down features rendered by those competing apps. You can even download and use these apps to have a feel of their strengths and weaknesses. Pay heed to user comments and make notes of what to imitate and what not to. This is especially a great technique for those who are amateurs in this field.
2. No Launch Date
Though the date might shift from here to there due to several technicalities involved, and there can be many other factors. However, it is always essential to have a date in mind and work on it to create hype in the market and work with influencers, press, and tech bloggers.
3. Avoiding Beta Testing
Most big tech giants perform beta testing, and the same goes for mobile apps too. Testing and trial is always vital before giving out to the end-users. Imagine it would be such a mess if you neglect beta testing only to find out that your users are bugged with several errors and a bad user experience. Therefore you should get your beta testing done right before your app launch. Ensure to have some time before the launch if there need any changes after the beta test phase. Several beta testing websites are available to choose from for beta testing.
4. Not Including The Marketing Team From Starting
Your marketing team should be involved from the start till the end of the app development process. They need to know all the app complexities to showcase the product to the end-user better. Therefore, include from the start and let them be a part of the process to make them aware of why they stand out, which helps them market the app better. Moreover, they can perform SEO even better and bring the Google ranking to the top.
After Launch
1. Inadequate Focus On User Support
The apps that are not user-centric tend to fail in the market due to their sheer abstinence to support the users when required. Avoid yourself to fall into that category by prioritizing user support once your app is launched.
2. Bugging App Users With Push Notifications
As much as push notifications are essential, it should also be noted that bugging users with too many will refrain them from using your app and, in fact, make them uninstall it. Therefore, it is better to offer them the option of turning notifications off and not stressing about sending too many alerts. Moreover, with customer analysis, get to know what kind of updates they usually like to receive and only send them those alerts. They will really appreciate such an effort.
3. Ignoring App Monitoring
Your app is making a good amount of money, but what about the future? Hence, it is essential to track the number of active users you have on a weekly & monthly basis. You need to observe your KPIs closely to know how often they use your app. This will give you insights into where you are making money and where you need improvement.
4. No App Description
Can you swipe right to a person with no information about him or her? Shady right? The same is true for your mobile app. An app with no description can keep users from installing your app, and why let go of an opportunity to promote your app?
5. Not Retaining or Engaging Users
This can be hazardous for your app. Remember that it costs much more to attract a new user than to retain one. You can use various gamification elements and upgrading techniques to engage your existing users. Depending upon your app, you can offer multiple offers and discounts to your users to use your app again. But remember that letting your users forget you can cost you a fortune.
The EndNote
It is essential to be careful of how your app performs regularly in terms of traffic and usage. Keep a record of past data and make sure to analyze trends. The decline in traffic is a serious thing, and you must have your team work extra hours to fix the errors. Be updated with the latest trends in the market to meet your users’ demands.
How can you avoid all these drawbacks? Detailed planning, understanding of your target users, and attention to detail are the key! Now that you know the pre and post-launch setbacks to avoid, good luck with your app development process.
