The benefits of a mobile app for business cannot the overemphasized. However, the cost of mobile app development can be a problem for many small businesses. This will affect them and make their competitor move ahead of them. Technology also has solution for this type of businesses. They can convert their website into a mobile app in the form of web app.
A webapp is nothing more than a web page or online store converted into a mobile application. This would have its icon like any other application, it can be downloaded and installed from Google Play like any application and it will work like most applications in general.
The ideal is to have both, both a website and a mobile application, the reason is very simple and obvious, to attract more public and be able to compete in the current market where every company or business already has an application for its customers or employees.
With an application installed, the user will always have access to the web page by having the application installed on their phone, without having to open the web browser, write the url of the website, etc. As easy as clicking on the icon on the desktop or in your application menu to access the website.
We must also consider the corporate image that the company gives by having a mobile application and presence on Google Play; this being another search engine where we can attract customers who find us through searches on Google Play.
Opting for the development of a webapp has many advantages over opting for a native development, some being of little importance and others very relevant when making a decision.
In 2016, when Google first released its first App First ratings - 'app first', this signaled the beginning of something. This was also the time when Google started linking websites to user mobile applications. For your business to survive, you must follow the rules set by Google. Because there have been cases where brands didn't take Google trends seriously and it cost them millions of dollars.
Apps have a higher user engagement rate compared to websites. In-apps features like push notifications act as a means to increase user interactions with the app. This is done by sharing personalized content with the user through a push notification. If the message is a user-selected preference, they are more likely to engage with it.
Right now, brands are continually working to get more loyal customers and apps are something that is preferred to gain a number of users in a shorter period of time. As you may have seen, brands are now very focused on building their own communities. Basically, a user base of loyal customers where they can share important information about the brand.
Unlike websites, you can use your device's features with an application. Some of those features are camera support for face detection filters or document scanning, GPS to track a location or access maps along with other services, and many more. Each device has different characteristics and none of them are compatible with websites, only mobile applications.
With mobile apps, you can expand the reach of your target audience in no time when compared to websites. App marketing costs are reduced for mobile apps, as additional mediators are removed from the process. With cost reductions, the productivity rate also increases by almost a quarter.
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