Booking.com offers the possibility of implementing its reservation system on hotels' websites. Its features make it a tempting alternative for some hoteliers who care more about cost than income.
In some cases, the Booking Button could be justified: for simple hotels that are without organized marketing. And the rest of the hotels, which are concerned about their direct distribution, usually do not feel tempted.
At Hyperlink InfoSystem, we observe how to include an app as part of the presence, management and operation of your hotel. Mobile app is established as a method or tool that helps the growth of your company or brand, providing an efficient and quality service, all in the palm users.
If you are still wondering about the benefits that a mobile app would offer your hotel, the list below will clear your doubt:
Although the first impression is that it sounds like a benefit for your client and not for your business, but the fundamentals of an excellent digital marketing is to make your client the center of your strategy. They are the people who acquires your services. It is an excellent idea to develop a mobile app that gives you the possibility of interacting with customers in real time with valuable information on location and other demographic data.
You will establish a great relationship with your clients if you commit to them. This is a very significant to a way to retain them, and this is really very beneficial for your business.
Your clients’ loyalty will help you promote your services through the good comments, words of mouth that has always been very effective and profitable for any business.
On the other hand, this is a more direct perceived benefit to the profitability of your hosting business, despite the fact that the average expense of building an application is less than one percent of the business income.
However, to see a return on investment through an app, you need to know that you have two types of app.
That seeks beyond an economic or material ROI, instead it seeks to enhance our brand and generate a greater online reputation. The ROI will be obtained in a not so short term and through the perception of the brand and the intention of customer purchase.
In this case, if the ROI is immediate, economic or material, and many of them apply the pay-per-download business model, there are also hybrids within this typology, and these are those where the download is free but with payments in -app for example.
The development of an app for your company brings with it the benefits of obtaining of fairly precise data analysis, facilitating decision-making for the best of the app itself as well as your digital marketing strategy and services.
You can achieve this with a one-click option for reporting, and thus understand and know what customers want, where they need to improve, their peak seasons and other relevant details.
Take advantage of the notifications system to send them news, offers or events and thus encourage the client or traveler to reserve a room through online reservations (through the same app).
The idea is that you encourage the guest to buy on impulse thanks to promotions or discounts on services or products, which is very practical to be able to generate profits and create new needs in them. The booking engine of your application should not be missing, optimize it and make it friendly
A mobile hotel application that is available in a language preferred by your guest creates a positive impact. On many occasions, the visitors come from outside the country and encountering the language barrier may makes the stay uncomfortable. You can provide the option to make the experience more pleasant and remove that barrier.
What is known in digital marketing as branding, is nothing more than the management of a brand and consists of achieving many things at the same time, including positioning, maintenance, remembrance and recognition. An application has great potential to increase the visibility of your hotel among mobile users and create a new avenue of interest to both new and returning visitors.
When a person identifies a brand, they are identifying a set of attributes and values that they find in it. Consequently, when they think about accommodation, they will think of you as the first option if your branding strategy is well planned and developed.
Our developers at Hyperlink InfoSystem can assist you with excellent hotel app development. The development of an excellent hotel booking mobile app costs around $8000.
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