Instacart was born in San Francisco in 2012. It allows customers to fill their shopping cart through various brands with local presence. In this way, with all the product catalogs integrated into the web, you can add your favorite brand of milk or any other food item to your shopping cart.
The idea is attractive for everyone; especially when the order is served few hours after the order. For this, they have people who do the shopping for the customer and move the orders by their own means. They are called "Personal Shopper". Once the customer places an order, they receive it on their smartphones as well as the appropriate instructions to do so: supermarket, aisle, optimal route to get there, to leave, info of the user and many more. The application takes advantage of the fact that it is there to collect the necessary pieces and indicates the optimal point of appointment to merge it with the groceries of other users.
To develop a great delivery app, you need to know your customers or your target audience. It is easy to create an app that ideally meets the needs of your target audience once you understand who will be using your products.
To draw a clear picture of your target audience, use demographic criteria and create a target customer profile. You can follow the following points to achieve this:
By clarifying all these points, you will have a good idea of your target customers.
When developing a mobile app for grocery delivery, consider the following features:
One of the trickiest things about developing delivery applications is that you will have to create multiple products for everyone to get the system working. Just think about it:
You can also develop a similar app for your business and Hyperlink InfoSystem is readily available to assist you throughout the process. The cost of the development of a grocery app is around $7000.
Instacart is one of the most used applications. Their business model has inspired millions of grocery delivery startups to join the game. The Instacart app is both a store aggregator and a delivery agent. Hence, a food delivery app like Instacart performs two different features:
Instacart uses a traditional grocery delivery model, which lists store partners in a single app.
At the same time, Instacart takes care of the delivery of orders. The company uses its own logistics network to deliver orders from stores that do not have a delivery option.
Also, the food delivery app offers users many functions, which makes grocery ordering even more convenient. The most notable features of the grocery delivery app are:
Although it seems a bit complicated at first glance, this can be a key step to success. Even though the needs of each party are different, it is still extremely important to satisfy everyone:
Users should have quick and easy access to the menus of the closest restaurants with the ability to place delivery orders directly in the application.
Couriers are interested in easy access to available orders and integrated geolocation services that show them the way to pickup and delivery locations.
Grocery managers want to see the order list, assign them to contractors to organize the delivery of the grocery to customers. Additionally, it is important for them to have access to analytical tools, so that they can track overall customer retention.
Benefits of delivery apps:
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