SEO, SEM, Social Media, CRO, Ranking and Keywords: These terms have long since ceased to be foreign words for entrepreneurs. The number of online marketing measures carried out is growing in all industries. The chances of success sound tempting, but more than ever, successful online marketing requires specialist knowledge and innovative ideas. On the one hand, this raises the typical marketing questions: Where can I reach my target group and how do I meet the tastes of the customers? When is an advertising campaign really successful and cost effective? On the other hand, there are the (new) ways and means to reach the customers, to get in contact with them, to get them excited about your own services or products. Many entrepreneurs still lack know-how and experience here. Well-managed online marketing can achieve many positive effects, such as effective new customer acquisition, closer customer loyalty and a far-reaching increase in the company's awareness.
The internet has changed our lives - and so has our business world. E-commerce is everywhere, and Internet Marketing is booming. Many companies are available on social media platforms. Nevertheless, many small and medium-sized companies do not really dare to use online marketing and only provide information about their offerings via flyers, brochures, or radio spots. Traditional advertising has its benefits, but by foregoing Internet marketing, companies are giving away enormous potential.
Internet marketing or online marketing is not just about search engine advertisements. The term online marketing basically summarizes various strategies that can be implemented with the possibilities of the internet. These include:
- Websites
- Email marketing (e.g., newsletter)
- Content marketing
- Social media marketing on Facebook, Twitter, and co., But also in business networks such as Xing or LinkedIn
- Search engine marketing (SEM) with the areas of search engine optimization (SEO) and search engine advertising (SEA)
- Banner advertising
- Affiliate marketing
Even images and catchy phrases, as you know, play an essential role in offline and internet marketing - they simply serve a different purpose. Unique content and good texts attract your target group on the web and improve the visibility of your websites in search engines such as Google or Bing. Hyperlink InfoSystem is available to assist you with an excellent internet marketing strategy.
Benefits Of Internet Marketing
Internet marketing is always effective no matter if it is search engine optimization, search engine marketing, social media, Conversion rate optimization, content marketing or affiliate marketing. The penetration of our everyday life with information technology enables almost unlimited access to potential customers. There is hardly anyone who does not surf the Internet, read their e-mails, get information or go shopping at least once a day. Here are some of the benefits of internet marketing:
Cost:
Although good online marketing has its price, but its success can be achieved with a relatively small budget. The budgets can also be determined individually - Using billing methods such as pay per click, pay per lead or pay per sale, advertisements are only paid for if they have been clicked on or if they have converted.
Measurable Success:
The effectiveness of marketing measures can be precisely tracked with the help of various tools. By measuring conversions, bounce rates, visibility, and the number of clicks, you can easily, quickly, and regularly determine how well or poorly, for example, SEO measures are working. If a campaign goes badly, countermeasures can be taken quickly in this way. In the case of print, television, or radio advertising; however, it is difficult to measure success; Besides, the campaigns can no longer be adjusted afterward.
Low Wastage:
Internet Marketing allows personalized advertising, especially via email and social media marketing. Due to the precise focus on the interests of the respective target groups, wastage remains low, since the various advertising measures reach precisely those potential customers who are interested in your offer. Offline campaigns target the masses, whether there is interest or not. Accordingly, many offline marketing measures come to nothing.
Sustainability:
In offline advertising, a lot of money has to be invested repeatedly to set up new campaigns. A website or social media profile, on the other hand, only needs to be set up once. Of course, the site needs careful maintenance and may be redesigned at some point. However, costs and effort cannot be compared with regular high investments in offline campaigns.
Global Reach:
While offline campaigns are often limited locally, internet marketing offers the possibility of reaching nationwide and even international customers. Email marketing or social media appearances allow customers to obtain thorough information about offers and contact them even over long distances.
Diversity:
The range in which internet marketing can be carried out is greater than ever before: search engine optimization and search engine advertising, a regular newsletter, networking via social media networks such as Facebook or Twitter, perhaps also informative videos via YouTube or unique images on Instagram. Of course, not every channel has to be recorded - but the possibilities of reaching a particular target group with certain channels are enormous. Search engines like Bing and Google also offer their business tools to create virtual business listings.
Modernity and Constant Change:
The Internet is changing - and at high speed. From a marketing perspective, this always creates new opportunities: Search engine optimization works differently today than it did four years ago. With the rise of social media platforms, a whole new branch of marketing has been established that many companies use for themselves.
