We can still see how many companies do not take advantage of a large amount of information and relevant data on the behavior that users leave each time they navigate within a website. And this is a shame if you use Sitecore as a CMS since this functionality is already integrated into this web content management system. With a minimal configuration, you will be able to transform your website into a personalized user experience and, therefore, more profitable.
With Sitecore, the information collected (geolocation, the number of times a page has been visited, etc.) can be used to deliver specific content, but this is only the tip of the iceberg. In Sitecore, it is possible to collect information about user behavior through Sitecore profiles dynamically.
Sitecore allows you to personalize user experiences in real-time. This is one of the most powerful features of this CMS.
Personalization is the method of displaying specific and relevant content to users based on their characteristics and behavior.
With personalization, you can ensure that the user receives the content appropriate to their profile, for example: showing, hiding, or adjusting the content.
Profiling may seem complicated, but it's actually relatively easy to keep it simple and still have a significant impact on your website visitor experience.
To create a simple but powerful profile on your website, you need to work in these 5 areas:
Profiles are the segment(s) in which you categorize your visitors, either through a group of products or interest. If it were a travel site, an example of a Profile could be "type of travel".
Profile keys are the properties that you can associate with your profiles.
A profile tab is defined by a set of properties that collectively describe a piece of content on your website. Properties are defined using Profile Keys. For example, Profile Cards could be Group Travel, Adventure, and Beach Vacation for a travel site. When a visitor reads a page, these values are used to determine the type of usage.
The pattern sheet defines the different segments of your visitors. A pattern tab is defined by a set of properties that collectively describe a type of person.
The visitor profile is where the magic happens. This is where all website visitors' behavior data and interactions are stored. In that way, the profile score represents your visitor's attributes when it comes to your content. These characteristics will help the visitor match with the Pattern Token (Person) that best fits.
Once a profile has been correctly configured, you can start customizing your website's content in real-time based on the person (Pattern File) that is your visitor. For example, establishing rules so that your banner is located in the front reflects the visitor's interests; on a travel site, it could be several illustrations that fit your people, Active Holidays, Group Travel, Adventure, etc.
Many companies have yet to take advantage of Sitecore's powerful personalization engine, but it doesn't take much to get started and reap the rewards. With profiling, you can understand your visitors better and offer them a better user experience on your website.
The Content Marketing department can do the configuration 100%, and the benefits will appear immediately, and you are just starting.
If you need a partner to develop the e-commerce website, you're in the right place. Hyperlink InfoSystem developers are ready to create the e-commerce solutions that best suit your needs. Only in this way can you keep up with innovation and, at the same time, grow your business.
Our working methodology in developing an e-commerce solution foresees continuous support in the design phase, which will be necessary to realize your idea best. Our projects, in fact, always follow a preliminary analysis that precedes the actual development. A phase in which we will take note of all your requests to offer you the most suitable and functional technology for your needs.
After a market analysis and some tests, we will proceed with the actual development. All this work is done to ensure original and innovative solutions that can give concrete advantages to your business. In short, we offer experience and expertise gained in e-commerce website development, putting it at the service of your projects, following you from the opening stage up to the post-development assistance.
Our passion at Hyperlink InfoSystem leads us day after day to continually update ourselves on the "tools of the trade", to explore new horizons.
A momentum that allows us to provide each customer with a cutting-edge service in mobile app development. In this way, we can provide every business with the technology it deserves.
Get the most out of Sitecore and go further with our experience. Our end-to-end digital tools can help you maximize the value of Sitecore technology.
We help you improve your customer experience by combining content management with personalization, segmentation and A/B testing among many other options.
Through a “headless” or decoupled content management system, we design, connect and deliver modern experiences on the channels preferred by your customers. This ensures consistent performance at all branding moments, both on mobile devices and in physical stores.
We use the great Sitecore feature to help you get a comprehensive view of the customer. This enables you get the information you need to meet and exceed your customers' expectations.
Sitecore Commerce helps you create business opportunities in your current web experience, monetize your web channel, and also connect your marketing, sales, and service experiences.
We provide you with the skills, capabilities and experience to help you undertake transformation and migrate your customer experience to the cloud. Our Cloud Transformation and Managed Services provide fast time-to-market solutions to medium and large companies that need high-performance customer experience platforms for their organizations and digital businesses. We help you migrate, transform, expand and maximize your platform through cloud infrastructures to achieve extraordinary customer experiences.
Easily overcome the content crisis by unifying content production, management and delivery in one place, then analyze the results and determine what is working well.