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When planning the development of mobile app for your business, you should consider the right technology to use. This decision has a major impact on the success of your app. 

Various technologies can be used in the development of apps. There three common technologies employed for mobile app development are native, web and hybrid app development technologies. Using one over others generally depends on the type of project that you are working on.

Native Apps

Native apps are developed specifically for an operating system in the corresponding language. Java and Kotlin are used for Android app development while Swift is used for iOS app. They can be installed on the user’s device via the corresponding app store.

Benefits of Native Apps

The biggest advantage of native apps is their performance potential. Native app development is suitable for complex apps. Due to its compatibility with the operating system, hardware components such as sensors, RF modules, Bluetooth or NFC can be controlled. 
The usability of native apps can often be improved. The dedicated development for each operating system allows the design guides and the native UI elements of the operating system to be optimized.

Web Apps

A web app is understood to be a website with features of a native app. Web apps are platform independent. Here, you do not have to develop the application for every operating system. One version is enough for all platforms and the version is accessed as a website (via smartphone, tablet or desktop PC) or installed as an app (Android and iOS) on the smartphone. 

This technology is sponsored by Google. It is now possible to publish such app in the Google Play Store via Trusted Web Activity and Android Studio. 

Advantages of Web Apps

First of all, the low development effort is worth mentioning here, as only  one  technology is used  for web and app. The speed of development is also an advantage. 

Hybrid Apps

This is the combination of both native and web app. Like web apps, hybrid apps are based on web technologies such as HTML5, CSS and JavaScript. However, they run in a Webview container. Hybrid applications are often developed using the following frameworks:  Cordova, PhoneGap, Ionic or React Native.   

App container serves as an interface between the native and web technologies. This enables native functions to be controlled directly as required. Like the native app, it is also possible to publish the app in both App Store and Play Store. 

Benefits of Hybrid Apps

Hybrid apps are interesting because they combine the advantages of native and web-based apps. Unlike web apps, they can be published in Apple store. Hybrid apps are easy both during development and maintenance phase.

Knowing the right technology for the development of your app can save you from a lot of stress. If you need a complex app that can solve intensive tasks, we recommend you go for native technology. Web app is suitable for very easy app with simple functionalities. The middle ground is for hybrid application with moderate functionalities. Hyperlink InfoSystem is a leading mobile app development company in Mississippi.

Benefits of Mobile App Development

You Can Stand Out From The Competition

Having an app for a business that is not mobile first is certainly an advantage in terms of image, demonstrating innovation and attention to the needs of all customers. This, especially for traditional brands, can represent an element of great competitive advantage. 

You Can Reach a Different Audience

The first advantage of having a mobile app is that it offers you the opportunity of expanding your target audience. Thanks to an app, it is possible to reach all those users defined as "mobile first", who identify themselves with the new generations, and who perform most of their daily activities from simple banking transactions, to meeting new people via app.

You Can Communicate With Customers More Effectively

This is perhaps the most important and the most tangible benefit of developing mobile app. It allows you to take advantage of the two fundamental principles of Mobile Marketing: geolocation and real-time communication. Through a mobile app, we are able to communicate with our users at any time of the day and wherever they are, through push notifications and other Mobile CRM activities. 

With a mobile app, we can stay connected with our customers without having to wait for them to be in front of the PC to read our communications. It is in fact possible to reach users when they are in a specific geographical area, while they are returning home from work, or when it is dinner time and so on.

Improve Users Retention Rate

One advantage that a mobile app can bring to your business is to make your customers more loyal to your product or service, and therefore have a longer lasting relationship over time.

This is mainly because we can communicate with the user more often and precisely, and also, thanks to specific loyalty program strategies. and gamification, which make users more inclined to use your service over time. 

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What We do To Get The Praise From The Best?

Mobile App

Get the best in class mobile app development services and offer an impressive to immersive user experience to your target audience.

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Web & CMS

Make your "just an idea" to be recognized by a worldwide audience, transforming it with phenomenal Web development services.

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Let our software development experts handle the chaotic programming complexity and deliver elegant and innovative solutions to enhance your business offering. We at Hyperlink InfoSystem offer feature-rich solutions for a wide range of software solutions starting from enterprise-based software to supply chain management or any other custom software development requirements our global clients have got. Hire Software developers from Hyperlink InfoSystem to get the perfect technological solution that can help to minimize human error through automation.

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Our game developers hold the experience and expertise to be the best for bots to the boss, offering extensive game development support.

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Hire blockchain developers to leverage the extensive security offering of blockchain algorithms and offer top-notch security to your advanced development solutions.

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Automate, manage and enhance customer relations, sales offerings, marketing strategies, and other affecting areas through our salesforce solutions.

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Our developers make sure to justify every one of your requirements just the way you want, no matter how small or big it can be. Whether you need Data science and Big data analytics services to enhance your business operation, want to offer a unique user experience through AI/ML integration, need to build a smart automation system, or it can be a metaverse universe; experts at Hyperlink InfoSystem have got you covered. Got any custom development requirements that we have missed mentioning here? Don't worry, we have got the experts on hand for that as well.

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Process We Follow

Being a Top development company, the proficient developers of our teams follow a well-organized development process that includes the following steps.

Requirement Gathering

Requirement Gathering

We help clients to gather and analyze the requirements to understand the functionalities to be integrated into the app. This process enables us to draw a development plan and transform the clients’ concepts into an efficient and functional app.

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UI/UX Design

Our developers use effective UI trends to design apps that are not only pleasing to the eye but also intuitiveness and consistency. We make sure the applications not only satisfy the needs of our clients but are also simple and convenient for the end-users.

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UI/UX Designed



We develop a preliminary visualization of how the mobile app would look and function. The prototype of the mobile application will give an idea of the look and feel of the app, and we test the users’ reactions to the UI and UX designs.

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Our team of app developers has a thorough understanding of different programming languages, frameworks, third-party APIs, and more and will develop logic and codes to make your mobile application browsable for your target audience integrating various features and functionalities.

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App & Web Develop

Quality Assurance

Quality Assurance

Our developers carefully test every app to ensure that they provide an excellent user experience and meet the requirements of our clients. Apps developed by our development team are bug-free because they go through a series of automated and manual testing before deployment.

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App & Web Tested



Our app developers follow strict guidelines and best practices of app stores to make your mobile application good to go. The app deployment phase will make sure your mobile applications can meet all the publishing criteria and reach your target audience.

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App & Web Deploy

Support Maintenance

Support Maintenance

All digital solutions need improvement. The deployment of an app is not the final stage. We work with our clients to offer post-deployment maintenance and support to make sure the mobile application always stays bug-free and trendy.

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