Top Mobile App Development Company In Nebraska

Development of mobile app is now essential for every business. Mobile app can help you with customer loyalty. For retail and consumer stores, a loyalty program is an example of a feature a mobile app can provide. This can be entirely digital and can help encourage repeat purchases or encourage users to try something different. Messaging is another example of how you can get in touch with customers - and of course how they can get in touch with your company.

Trends To Consider During Mobile App Development

Android Instant Apps

Android Instant apps aren't new and are gaining popularity lately. Instant Apps are practical for the user, but very demanding for the developers. 

With an instant app, you can play games on your smartphone or try out an app without having to install it on your device. They are also compatible with Android gadgets, require significantly less storage space and usually offer a user-friendly interface and UX design.

Instant apps are therefore user-friendly and are particularly suitable for mobile games and also as an e-commerce platform

Augmented Reality (AR) & Virtual Reality (VR)

Since the great success of Pokémon Go, augmented reality has been a household name for most people. This technology remains interesting for app development because it can not only be used to develop modern games. Its possibilities such as virtual shopping, are almost limitless. It can be implemented in addition to existing app functions and thus provides the user with an extended user experience.

The two technology giants Apple and Google are already developing with AR technology. Google is currently working on an AR function for Google Maps. This gives the user instructions in real time via smartphone camera.

Internet of Things (IoT)

The IoT market will continue to grow over the next few years. The technology is well received by people because they are close to them and make their everyday lives easier. This technology creates an emotional bond with people through interaction and living together in a house.

IoT is a convenient thing and the user feels comfortable because it is used in their premises. It is an intelligent network and is mostly used in the smart home area.

Thanks to smartphones, users can control their electronic devices at home using an app. It is forecast that around 50 billion IoT-enabled devices will be in use by 2030. Accordingly, there will be a gigantic network with various connected devices such as kitchen appliances and smartphones.

Machine Learning & Artificial Intelligence (AI)

AI has been one of the top trends in mobile app development in recent years.  Despite the pandemic, AI research is not standing still. This technology is changing the world and it is particularly needed in these difficult times.

This technology can also help in the development of mobile apps. Thanks to cloud computing, most of the AI ​​models can be created. This allows intelligent devices to benefit from this technology without putting a load on the processors.

Thanks to AI, modern search engines, virtual assistants, automation of business processes and identification of user preferences are integrated into smartphones. Without AI, the mobile app industry would not succeed in these aspects.

Cloud-based Mobile Apps

For many years, developers have relied on the development of native apps. But this trend in app development is slowly changing. Mobile cloud applications are run on external servers. This gives them the advantage of taking up little or no storage space.

Cloud apps are popular with users because they don't have to save them permanently on their mobile phones and can therefore use the free space for other things. A cloud app is also worthwhile for business, as this technology is inexpensive and easy to implement. This variant is very attractive for an app provider.

Beacon Technology

A beacon is a small wireless transmitter that sends signals via Bluetooth to nearby devices such as smartphones. The biggest advantage of this technology is that it can be used for marketing and location-based purposes. With the help of beacons, customers can be integrated into the offline world, placed on Google or the shopping experience analyzed. Beacon technology has a positive effect on people's lives as it makes everyday life easier for them.

Google AMP

Due to the increasing demand for mobile apps, more and more entrepreneurs are interested in AMP technology in order to address more customers with it.

Google Accelerated Mobile Page (AMP) is, in a broad sense, the small version of an HTML page. This means that mobile pages can be designed more easily and the user benefits from short loading times. AMPs are currently popular with developers because they can convert complex websites into a responsive design. This means that AMPs can be accessed on all mobile devices.

AMPs also ensure better user experience and mileage. In addition, AMPs are preferred by Google and are accordingly ranked higher.