Professional web design involves planning, structural and aesthetic design, component implementation phases, content updating, and even page maintenance and other technical aspects.
It is about mixing graphic and interactive design concepts with the latest trends in web design while adding functionalities that favor the user experience. But in addition, web design today includes other branches derived from online marketing that must be considered. Among them are SEO optimization and loading speed, factors that directly affect web positioning.
Website design, especially for creating corporate websites whose promotion depends on actions or digital marketing campaigns, has to meet several requirements from the beginning.
The organization of the different contents must respond to a correct arrangement of the pages' structure based on the study of the information structure. This is the first thing to consider since the search engines will index the pages of the site with their structure and the corresponding URLs.
Attention must be paid to the name and placement of the menus, submenus, categories, labels, and the types of services or products displayed on the web.
The objective is to leave a mark, regardless of whether the web receives 10 or 10,000 visits, and this happens by trying to be different and recognizable. Investing time or money in generating traffic to a poorly designed page translates proportionally into little conversion as a result. While an attractive design usually converts more naturally concerning the number of visits.
Web design and development also includes aspects related to usability to promote a good user experience. This is reflected in the visual elements and in those that require interaction.
The operation of interactive elements such as menu bars, buttons, and contact forms should meet the expectations and demands of what the user expects of them.
Web design should not initially respond to the possibilities or limitations of a specific type of technology or system to carry it out, but rather to the marketing plan's objectives to be achieved. Choosing the right technologies will depend on it.
A simple, well-designed landing page that provides the right value and shows a product with a good reputation or demand can achieve many conversions. The creation of a website with a minimum cost based on personalized templates and focused on the appropriate target audience as well. Although web design is essential, in reality, a web page's success also depends on the study and convergence of other factors related to the business model.
Creating a design page or website goes far beyond just using a template or setting up a CMS and starting to publish content. The budget invested in stages for the design and development of websites should reflect several advantages to having professional designers' experience.
Arguments such as market positioning due to the quality of the products, a particular way of providing services, or the good relationship between quality and price can be reflected in the design.
Another aspect to highlight is the security in data exchange since the attacks by injections of code or viruses are always evolving. Therefore, making periodic backup copies as prevention is recommended when protecting our website according to the project's size.
From a legal point of view, it is necessary to comply with the regulations that regulate the exchange of more or less sensitive user information or the implementation of analytical and monitoring systems.
Responsive web design places special demands on web developers: the content has to be structured carefully and with foresight, the interface design has to be designed from the outset to function modularly in a wide variety of formats and the CSS code is particularly extensive.
No matter which statistic you believe, the future is mobile. Sales of smartphones and tablets have grown steadily over the past few years and forecasts predict a further increase.
The adaptability of websites will therefore become even more important in the future. Responsive web design is a good step ahead of technical developments thanks to its flexibility and thus guarantees higher reach in the long term.
The dimensions of the different smartphones, tablets and other internet-enabled devices vary greatly. The flexible system of responsive web design ensures that layouts can be continuously adapted to each screen between the breakpoints through relative size specifications.
Therefore, responsive websites do not have to be explicitly adapted to the specifics of each individual device with a lot of effort. The foresight of responsive web design is also reflected in the fact that devices that are coming onto the market can optimally display the website right from the start and without further intervention.
If websites have an extra version for mobile devices, both versions must be adapted each time the content is updated, changed or expanded. This means double the effort and there is the additional risk that the two versions differ in content and in the worst case even contradict each other.
Search engines also see mobile extraversions as repetitions of content. This leads to the entire website being devalued in the ranking on the hit list.
Non-responsive websites with a separate version for mobile devices have two different URLs. With the responsive variant, the website is accessed with the same Internet address - regardless of the device used.
This unique URL structure optimizes websites for search engines, thus ensuring a more favorable placement in the hit lists. It also enables the URL to be exchanged smoothly between users.