2021's Top App Engagement Metrics To Measure Your App Performance

4 Minutes Read
2021 top app engagement metrics to measure your app performance
harnil-oza

Harnil Oza

Founder and CEO

Apr 29, 2021

Innovation can be a challenging process, whether it is a piece of art or code. The journey doesn't cease here, though; it's the beginning of the longer expedition of receiving reviews and making enhancements and then supervising the changes response and the cycle restarts. The significance of this phenomenon is further intensified in the mobile app sector, where there is severe competition for user engagement.

Every app wants a major portion of the user's daily phone usage. For that, it demands wise improvements regularly. This is where the user metrics come into the picture, allowing you to recognize any problems and evaluate the user's engagement. They can also help make essential updates like changing the app flow to your users more often.

Introduction To User Engagement Metrics

A user engagement metric means measuring your app's performance. It can be several downloads, referral frequency, or the number of clicks on a specific button. The essential thing is that the engagement metric provides insights allowing the developer to evaluate their product. Custom app development is an excellent way to develop your app by top app developers, but if you neglect the user metrics, you won't be able to scale it up.

Let's look at the famous app usage metrics used by professionals and an accurate analysis of how to interpret the mobile app results.

Mobile App's Top App Engagement Metrics

These are some essential mobile app metrics that you should evaluate carefully for your app to be successful.

1. Number Of Installs

Measuring app installs indicates app reliability. An app with one million-plus install will attract a user more than an app with only 10,000 plus installs. Download count renders social proof that an app has been experimented with and is of a specific minimum value that people have installed and used it.

On the developer's side, a periodic count, such as installs/week or month, maybe more usage. Alterations in the graph might directly indicate the outcomes of a certain activity like a marketing campaign or a new feature made live in the recent update. You want your app to become famous, and the download count is an ideal download to have an idea of its reach.

2. Number Of Users

This means the no. of people who have installed the app and have downloaded it on their device. Regardless of whether the app is used now and then or not, the user count is the audience's representative who installed the app and found it valuable.

The total number of users can be divided into 2 categories - those who actively use the app and others who have the app but barely use it. You don't clutter your phone for no reason. Same here! A person who installed the app for the first time decided to keep it as he realized that it was worth downloading. Whereas he might not use the app often, it might be useful at some point.

Keep your eyes set on the uninstall ratio, mainly in the initial hours. If you are witnessing an increase in the uninstall ratio, instantly investigate the reason.

3. Number Of Active Users

number of active users

Active user count means the no. of users who use your mobile app. This metric is one of the essential app usage metrics that you should be concerned about. The no. of active users is directly related to the service that your app offers.

It represents various app aspects, including the service quality, diversity of options, and how your app is the one-stop solution to their issues. Depending on your app's primary purpose, there will be a native frequency of its usage.

Suppose your app is a fitness tracker. The users who have your app on their smartphones are probably worried about their health, and most of them might have a daily exercise plan as well. In this scenario, daily active users might be a more useful app usage metric for you.

4. Frequence Of Use

Active users are the individual persons who use your app. You might want to know the no. of times a person uses your app.

For example, if your app is a heartbeat & pressure monitor that works with a fitness band, the average usage frequency for you might be three times a day.

5. Amount Of Time Spent

App time means how much time a user spends in your app. This is the actual user interaction with your app. App time will vary for every app type. It might be 1.5 hours for a gaming app like Call of Duty and 3 mins for a dictionary app like Merriam Webster.

6. User Retention

user retention

User retention means the ratio of users coming back to your app after they have downloaded it. It translates into the app's tendency to appeal to users itself. To put it simply, for a user to come back, the app should render him or her a reason to do so. It shouldn't just be sitting idle on the home screen! This can be improved by push notifications and daily reminders that are eye-catchy and indicate useful offerings.

On the other hand, the churn ratio is the opposite, which means abandoning the app. It will indicate your pain points, and ultimately the aspects that need improvement.

7. Conversion Ratio

This is one essential app engagement metric for an online shopping app or anything similar that has goals that it wants to attain with its app users. The app user spends 3 hours daily playing your game, but if they do not spend on the app purchases, you are not getting the best out of them.

The Endnote

While the above-mentioned user engagement metrics render a generic idea of the things, ensure that you change them to your particular product and correlate the numbers with rational reasoning. This analysis will offer you insights to enhance your product and your business.

harnil-oza
Harnil Oza is the founder and CEO of Hyperlink InfoSystem, one of the leading app development companies in India, USA, UK, and around the world. Being the founder of the company, he takes care of business development activities and maintains relations with clients. His charismatic and result-driven approach has benefited the company to grow and achieve this height where the company stands right now.

Harnil Oza

Founder and CEO

Technical Knowledge We Would Like To Share With You

blog

Developing a video editing app similar to CapCut involves the complex theory of assessing app development cost. This article is going to reflect on..

blog

A recent study says, that 86% of Americans used a food delivery app. These statistics showcase the rapid growth of food delivery apps. Developing o..

Nodejs for Beginners: A Complete Guide

Web Development 10 / 05 / 2024
blog

With a diverse number of technologies orbiting the market, Node.js garners the best-in-class supporters and opponents. However, it's without a ..

We Were Part of Their Stories.

A glimpse of some of the proud moments of Hyperlink InfoSystem.

We Were Part of Their Stories

Let's build a Better Future together.

Drop An Inquiry arrow
forbes
cnbc
marketwatch
entrepreneur
yahoo
hindustan times
the street
outlook

What We do To Get The Praise From The Best?

Mobile App
Development

Get the best in class mobile app development services and offer an impressive to immersive user experience to your target audience.

android
ios
flutter
react
ionic
kotlin
swift
mobile app development mobile app development

Web & CMS
Development

Make your "just an idea" to be recognized by a worldwide audience, transforming it with phenomenal Web development services.

php
wordpress
laravel
cake php
codeigniter
drupal
joomla
python
web & cms development web & cms development

Software
Development

Let our software development experts handle the chaotic programming complexity and deliver elegant and innovative solutions to enhance your business offering. We at Hyperlink InfoSystem offer feature-rich solutions for a wide range of software solutions starting from enterprise-based software to supply chain management or any other custom software development requirements our global clients have got. Hire Software developers from Hyperlink InfoSystem to get the perfect technological solution that can help to minimize human error through automation.

software development software development

Game
Development

Our game developers hold the experience and expertise to be the best for bots to the boss, offering extensive game development support.

unity3d
metaverse
unreal engine
augmented reality
virtual reality
nft
game development game development

Blockchain
Development

Hire blockchain developers to leverage the extensive security offering of blockchain algorithms and offer top-notch security to your advanced development solutions.

smart contracts development
decentralized apps development
private blockchain development
hyperledger development
blockchain development blockchain development

Salesforce
Solutions

Automate, manage and enhance customer relations, sales offerings, marketing strategies, and other affecting areas through our salesforce solutions.

salesforce development
salesforce consulting
salesforce implementation
salesforce solutions salesforce solutions

Other
Services

Our developers make sure to justify every one of your requirements just the way you want, no matter how small or big it can be. Whether you need Data science and Big data analytics services to enhance your business operation, want to offer a unique user experience through AI/ML integration, need to build a smart automation system, or it can be a metaverse universe; experts at Hyperlink InfoSystem have got you covered. Got any custom development requirements that we have missed mentioning here? Don't worry, we have got the experts on hand for that as well.

other services other services

Get Free Quote Now !

Got An Idea? Leave A Message To Us And We Will Reach Out To You Soon.

1000+

Developers

2700+

Worldwide Clients

+
3 + 4 = 
We sign NDA for all our projects.