Every day, we see an increase in eCommerce website traffic. More and more people are buying things online instead of going to the store.
This is because there is a wide variety of products available for purchase at all times, you can research products before making a purchase decision, and most importantly you don't have to leave your house!
However, when it comes to web design, many companies struggle with designing their websites effectively. It's not enough just to have great content; your site needs to be able to balance these aspects for your site to have the most success possible.
It's not enough just to have great content - you also need a site that people want to visit.
Many customers will make a purchase decision within seconds of landing on your site, so it's crucial to get things right from the start.
So, in this article, we will be focusing on a few key aspects of website design, especially when it comes to e-commerce website development.
- What Is a Website Design?
- Why Is It So Important?
- Website Design Tips for Your E-commerce Website
So, let's dig in.
What Is a Website Design?
Website design refers to the layout and graphics of a website. Websites are like living things that require constant care, maintenance, and updating to thrive. A good website design should be clean, easy to navigate, consistent with the company's branding or image, and make it easy for your customers and visitors to find what they're looking for. And as far as we know, speed equals money. A good website design will also enable your customers to easily contact you by phone or email if necessary.
But just doing this isn't enough, you have to make sure that the customer experience remains top-notch. This is where your layout comes into the picture.
Website design is the process of creating a visual layout for an internet website, including graphics and text. It is also important to remember that people want to feel welcomed when they visit your site. Web Designers use this principle in their layouts by using images and colors that are attention-grabbing and eye-catching.
Now with that out of the way, let us focus on the other part of website design.
Why Is a Good Website Design So Very Important?
Good website design is the foundation of any successful e-commerce business. A well-designed site not only gives a great first impression but also boosts your credibility and improves conversion rates. It’s important to remember that visitors will form an opinion about your company in just a few seconds, so having a visually appealing website is crucial.
Having a good website design is no longer just important for any e-commerce website. It is now a mandatory benchmark. Why? Because a poorly designed site can cost you customers and money.
What is a good website design? The answer to this question is twofold, and it can vary a lot depending on who you ask. What some people might consider an excellent website design, others may find too busy or distracting. However, there are several key points that every person will agree make for a good website design:
- It should be easy to navigate.
- The site must have a clear call to action.
- Provide information about what the company does.
This is the most basic aspect of any website design.
Alright now let us focus on the real deal, the main meal that we were going to have today.
Website Design Tips for Your E-commerce Website
Design Your Site With Conversion in Mind
You might be thinking “Yeah of course I am going to keep in mind conversion” but believe me, most people don’t. They go all in without proper research, or analysis and muck everything up.
I cannot stress enough how important a good design is.
Especially when it comes to conversion.
And you know what? It isn’t even that difficult part of the equation. Whenever you design a website, make sure to keep it simple, and the user experiences a top priority. That’s it.
Content Is King
No, scratch that. Content is the emperor in this aspect. Yes, the design will catch your viewer’s eyes, but the content will retain it. Not only is that great for your website’s ranking, but the more people spend on your website the better your rank becomes. It is a win-win situation!
Now content includes sales pages, landing pages, and website blog content, this is something you know already.
I am going to bring in content from some other point, which is far more persuasive than anything else that we have talked about till now. And all that is in the next point.
Testimonial + Offers + Case study = More Money!
Take this equation at heart. Learn it, memorize it. Worship it. This is your triple barrel shotgun that goes boom on your target audience and gets your customers.
Testimonials are always good as it makes your new customers trust you more. Case studies are even better because it lets your customers know that you have a good track record when it comes to your past.
But the offer is the king. The way you present an offer to your new customers will make or break your business. Make your offer so irresistible, that no one can say no.
Basically now is your time to be Vito Corleone.
Thank you for your time. Please do feel free to share this article with your loved ones. We will see you at the next one.