What Are The Key Features of Social Media Apps?

9 Minutes Read
what are the key features of social media apps

Harnil Oza

Founder and CEO

Jul 04, 2022

What if I ask you to find your long-lost friend easily, even though you just know your name and nothing else?

It is an easy task to do, right? All you have to do is search it on any social media platform and bingo there is the profile of your friend.

This tells the power of the social media application. Social media application always comes to the rescue whether we need to connect to a mass of people, find someone, find a new place to explore or just want to know a review about something.

Nowadays, social media platforms are much more than just access to connect to people, it is a replacement for everything starting from a newspaper to bigger sales opportunities for businesses.

And that's the reason more, and more people reach out to the app development company in London with their unique requirements of social media app development that users never get tired of browsing through just like Instagram.

What Are The Types Of Social Media Apps?

Even if you are thinking about stepping into the world of social media app development, the first hurdle you will face is to decide which type of social media application you will need to develop. So, here is the list of social media apps exist that you can consider.

Social Networks

Whether you are a person as well known as Elon Musk or just a teenage boy, everyone around the globe does know platforms like Twitter, Facebook or Fate. The social media app that allows the users to connect and interact with each other to share their thoughts, opinions or information online falls under this category.

Media Sharing Networks

Do you like to share or browse through photos, videos, GIFs and various other kinds of content with your group then you must have been through the platforms like Instagram, Youtube, Tiktok and so on. You might not have been on any of these platforms but you must be aware of these social media apps; all of them fall under the category of media sharing platforms.

Discussion Forums

One of the most popular kinds of social media platforms is the discussion forums that allow users to hold the discussion, and share experiences, DIYs, lessons, reviews and various other things. Social media applications like Quora and Reddit fall under this category.

Bookmarking and Content Curation

The social media application that allows users to explore the content and let them save or share is known as bookmarking and content curation social media apps. Pinterest can summons up every specific detail about the bookmarking social mobile application.

Consumer Review

Let's assume you are an employee looking for a job change and want to know what the employees think about their company and which platform you will go for? Glassdoor or Trustpilot right? The same goes for the business owners who want to check the reviews about other businesses? you will search it through on Clutch. Well, all of them fall under the category of consumer review social network platforms.

Blogging and Publishing

We can get an idea about the type of mobile app just by looking at the name of it. The platforms like medium, Blogger and WordPress fall under this category. It allows users to write and post about the various unique content that other users can browse through and read.

Interest-based Social Media Platform

Opposite attracts is just a mere thought. Nowadays People around the globe love to connect with the people with same interests which allows them to talk about their same interests and get more details about them. Goodreads, Soundcloud and various other falls under this category. A social network platform like Discord allows people with the same interests to create community and connect with each other can also be a part of this category.

Social Shopping

What if you can find yourself a shopping buddy that can help you create the most amazing outfits for you whether it could be for your next date or business meeting or just a casual hangout with your friends. Social shopping networks allow users to connect with people to get reviews about their outfits or just discuss the best outfit ideas.

Sharing Economy Social Media apps

One of the trending social media applications is the one that allows peers to connect with other peers such as buyers and sellers, owners and renters and so on. These social media platforms are known as sharing economy social media platforms. Airbnb, Uber and so on are the perfect example of this type.

So, now you have an idea about the types of social media apps that exist. You can pick the best one that can help you reach out to your target audience quickly. Even though you reach your target audience, it won't be any use if you can not provide the features that they are looking for in social media applications. Do you have any idea what the social media app features users expect to see and leverage in any type of social media application? If yes you can directly jump to the conclusion part and reach out to the Social media app development company that can help you develop a perfect social media application.

Social Media Application Features

No matter which type of social media app you want to develop the prime essentiality of allowing people to socialize with each other should not be missed out. Even if you have to have the same root as the other social media application, your mobile app features can make the whole social media app unique. Want to find out what those features can make your mobile app unique?

Enhanced User Interface

The more presentable your mobile app can be the more users will interact with it. change your perspective a bit, when you finalize the UI of your mobile app. Rather than looking at it from the owners' point of view, you should look at it from the users' point of view. The user interface of the social media application includes various factors such as app navigation, speed of the app, representation of content and media, input controls and various other things. A simple and interactive UI of the social media application attracts more users no matter who your target audience can be. However, this is not something you should be concerned about. You can hire social media app developers and they will take care of everything else.

Aesthetically Beautiful App Design

One of the factors that affect the user base the most is the mobile app design. The social media app design should not just be beautiful but also catchy that can attract more users just by a mere look. You can achieve this easily with a simple trick of synchronizing the mobile app elements based on social media app design. An aesthetically beautiful mobile app can provide an exclusive user experience combining consistency and accessibility of the mobile app.

Secure Login

Social media application stores more data than just a login id and passwords. It collects the personal data of the users such as their photos, videos, personal chats and various other things. So, you have to keep them safe from identity theft, cyber-attacks and various others. You can keep them safe from the multi-factor authentication factor that can enhance the users' trust in your mobile application.

Networking Element

What is that one thing that can tell the social media application apart from the others? The answer is just one word - Networking. Your mobile application should allow users to connect with others too with almost no effort. Whether you introduce that feature as follow, connect, add friend or any other name make sure to make it intelligent and convenient for the users. Along with that, you can even offer search and recommendation features as well that can allow them to connect with similar personalities way better than others.

Content Sharing Choices

What your users will do after being on each other's networks? there has to be some content that they can share with each other, right? Content can be anything texts, photos, blogs, videos, files and various other things. Allow users to share the content they want with their network, along with that, you can even allow them to personalize their content sharing choices as well. They can choose who can view, interact or share their content.

Ways of Interaction

Your social media app users might want to connect and interact with other users personally. You can offer ways that can allow them to stay in touch with each other on a personal level. Your social media app development can integrate various ways of interaction such as text, calls, video calls, in-app chat functionalities and various other ways. You can make it more approachable and engaging through voice chat functionalities, emoji support, GIF sharing and various other functionalities. You can make it more creative integrating various different unique functionalities.

Open Forum

In a world full of injustice, there are people all around the world exists that always come together to fight the injustice or just find a way out through social media apps. You can allow your app users to voice their opinion through your social media apps. Apart from that, you can even allow them to discuss the common cause or present their problems or talents through your mobile app open forum.

Real-Time Push Notifications

What if you have reached your target audience, but what? You just exist there with no motive? This way you can lose out touch with them and they can end your relationship with you just by tapping on uninstall button. You can stay in touch with them through push notifications. The real-time notifications will allow users to keep your users keep in touch with their friends and family and let them stay updated with all the current events through your mobile application. The real-time push notification can be a win-win situation for you and your users as well.

Custom Privacy Settings

Even being in the same network people do not wish to share everything with each other. You can allow them to personalize their privacy setting based on their preferences. Along with that, users will trust your mobile application more as it will provide them with the faith and security to keep their content as private as they can. You can attract more users with the right amount of confidentiality.

Multiple Devices Compatibility

Even though mobile apps are destinated to be on mobile devices only, not many people around the globe like to browse social media just through their mobiles. You can ask social media app development companies to make your mobile app device friendly so your users can browse through your mobile app on any device whether it could be iOS, Android or web platform. Proficient social media app developers can make it responsive enough on every platform.

Integration of the Latest Technologies

There are various technologies such as AR, AI, ML and so on that can enhance the user experience and keep them more engaged with your platform. Even if you can not directly include these features in your mobile application, you can use them as your algorithms. Top mobile app developers can help you figure out which technologies can be the perfect choice for your social media app.


Do you think these features will be enough for your social media app? No, these are the features that can help you stand out but there are various other features and functionalities you should provide in your social media app. To figure out the list of features and functionalities with the help of social media app development companies in the UK. So, what are you waiting for? Hire social media app developers from Hyperlink Infosystem UK and get started with your journey.


Q. How long does it take to build a social media app?

It could take almost 10 to 12 months approximately but the time duration may vary based on the features and functionalities of the social media app.

Q. How much does it cost to develop a social media app?

If you want to get an approximate idea about social media app development it can be anything between $35,000 to $1,000,000+, depending on features, software complexity, design, and various other factors of the social media app development process.

Harnil Oza is the founder and CEO of Hyperlink InfoSystem, one of the leading app development companies in India, USA, UK, and around the world. Being the founder of the company, he takes care of business development activities and maintains relations with clients. His charismatic and result-driven approach has benefited the company to grow and achieve this height where the company stands right now.

Harnil Oza

Founder and CEO

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