App Developers: Ways To Find Your Target Audience In 2023

5 Minutes Read
app developers ways to find your target audience
harnil-oza

Harnil Oza

Founder and CEO

Mar 31, 2022

2 words. That’s it. These 2 words will make or break your brand. Can you guess those words? If you presumed Target Audience, then great! You Are correct! Here, you get a banana.

In all seriousness, if you’re an app developer, then the first thing you want to do is brainstorm and create a full picture of what sort of an app you want to create. Whether you’re working with an app development team, or with a full-fledged application development company, this is what most of you would want to do.

And that is an amateur move.

If you have a little bit of experience or if you’re working as a freelance app developer, then you prefer talking with your client to get an exact idea of what they want. This is a better way of going about things but it still leaves room for improvement.

Here’s the thing, in most cases, even the clients who have come up with an idea of an app don’t know what they want. They might have an idea, but they don’t know to who to sell their ideas. Or, they might have a completely wrong target audience. It is OUR job, as android or iPhone app developers, to guide them through.

So how do you solve your client’s confusion?

In today’s article, this is what we are going to discuss. So, let’s get started!

1) Know What You Don't Want

You might be wondering, “Hey? How does this help me at all?” Well, listen up. Many times, it’s easy to find out what you dislike than to search for what you like. App development is such a vast field that many times, you’re spoiled for choice. So, I’ll help you out with an example.

If you’ve ever gone to a restaurant, then you will know what I mean. There are so many things to choose from that first you end up deciding what you don’t want to have. This gives you enough breathing time to choose the food you will like the most.

In this case, finding out the dislikes first actually helped our chances to paint a clear picture, and gave us some space to keep things simple.

Here are a few questions that will help you find out your dislikes first:

  • a: What are some things I hate about this (Any) app?
  • b: Why do I hate these things in this app?
  • c: Are there any benefits of having these features (That I hate) in this app?

As you can see, you will end up creating a list of features that make you dislike a certain thing about an app.

This leads us to our second point:

Also Read | How To Make Your First Mobile Game App in 2022?

2) Differentiate Your Target Audience

You can also call this, segmentation of the target audience. You need to break down your target audience to their most basic needs and wants This is how you will be able to give them the exact value that they want.

You can segment your target audience with the help of these questions. And don’t worry, we have provided you with some meanings to these questions as well.

Question 1: What will be the interests of my target audience?

Interests in this context include hobbies, types of entertainment, etc. This can help you find the best content to connect with your customers. And believe me when I say this, an emotional connection with your client will lead to strong and long-term client retention.

For example: Let’s say the interest of your client can be watching anime, then you can use this to design and provide content that connects more with anime lovers.

Question 2: Why will my target audience buy/download my app?

Believe it or not, simply having an app on the play store doesn’t guarantee anything. Remember, there are still millions and millions of apps that you will be competing with. This is why this question is so important.

So, how do you find the answer to this question?

Well, let us say that your target audience is into anime and their preferred medium is reading detective manga. They’ve spent money on a good mystery before, so chances are they will spend money on a good mystery again! (This is called researching past purchases)

For example: Now you know that

  • Your Target audience loves anime, manga, and mystery
  • They have spent good money to feel the thrill of the mystery before
  • There are not many Gamebook apps that allow these target audiences to feel the thrill
  • This means this is a low competition, high reward field!

So you see, these 2 questions and their research can help you get the crucial data you need to create an idea for the perfect app.

But wait, there is still one last thing that is left and that is.

Also Read | The Best (And Only) Way To Create An App

3) Studying Your Competition

Remember our last point, that “There are not many Gamebook apps that allow these target audiences to feel the thrill”?

Yeah, you can only come to this conclusion if you’re very lucky in snagging a low competition niche. In most cases, whichever field you choose, there is bound to be a strong competitor. So how do you beat them?

By playing their own game

Look at all the reviews that the competitor’s app has got. Study what people like and dislike in the app. What are things that that you like about your competitor’s app? What are some of the things that you hate about it? As an app developer, what are the cost benefits of these features?

By doing this, you will take enough ideas to create your app but also work on improving the shortcomings of others.

Conclusion:

As app developers, especially experienced ones, we think that creating an app requires technical expertise. But we must not forget, people connect with only emotions. Always keep that in mind, and we will see you, next time.

Read Also:

harnil-oza
Harnil Oza is the founder and CEO of Hyperlink InfoSystem, one of the leading app development companies in India, USA, UK, and around the world. Being the founder of the company, he takes care of business development activities and maintains relations with clients. His charismatic and result-driven approach has benefited the company to grow and achieve this height where the company stands right now.

Harnil Oza

Founder and CEO

Technical Knowledge We Would Like To Share With You

blog

Most mobile app development companies face the problem of choosing the correct framework. While choosing the right framework, you should go through..

blog

The website development landscape has evolved significantly since the establishment of the Internet. Because of the rapid development, developers d..

How to Start a Healthcare Startup in UK 2024?

App Development 17 / 06 / 2024
blog

Starting a healthcare venture in the United Kingdom is undoubtedly a sensational idea that involves multiple considerations and steps. While you ca..

We Were Part of Their Stories.

A glimpse of some of the proud moments of Hyperlink InfoSystem.

We Were Part of Their Stories

Let's build a Better Future together.

Drop An Inquiry arrow
forbes
cnbc
marketwatch
entrepreneur
yahoo
hindustan times
the street
outlook

What We do To Get The Praise From The Best?

Mobile App
Development

Get the best in class mobile app development services and offer an impressive to immersive user experience to your target audience.

android
ios
flutter
react
ionic
kotlin
swift
mobile app development mobile app development

Web & CMS
Development

Make your "just an idea" to be recognized by a worldwide audience, transforming it with phenomenal Web development services.

php
wordpress
laravel
cake php
codeigniter
drupal
joomla
python
web & cms development web & cms development

Software
Development

Let our software development experts handle the chaotic programming complexity and deliver elegant and innovative solutions to enhance your business offering. We at Hyperlink InfoSystem offer feature-rich solutions for a wide range of software solutions starting from enterprise-based software to supply chain management or any other custom software development requirements our global clients have got. Hire Software developers from Hyperlink InfoSystem to get the perfect technological solution that can help to minimize human error through automation.

software development software development

Game
Development

Our game developers hold the experience and expertise to be the best for bots to the boss, offering extensive game development support.

unity3d
metaverse
unreal engine
augmented reality
virtual reality
nft
game development game development

Blockchain
Development

Hire blockchain developers to leverage the extensive security offering of blockchain algorithms and offer top-notch security to your advanced development solutions.

smart contracts development
decentralized apps development
private blockchain development
hyperledger development
blockchain development blockchain development

Salesforce
Solutions

Automate, manage and enhance customer relations, sales offerings, marketing strategies, and other affecting areas through our salesforce solutions.

salesforce development
salesforce consulting
salesforce implementation
salesforce solutions salesforce solutions

Other
Services

Our developers make sure to justify every one of your requirements just the way you want, no matter how small or big it can be. Whether you need Data science and Big data analytics services to enhance your business operation, want to offer a unique user experience through AI/ML integration, need to build a smart automation system, or it can be a metaverse universe; experts at Hyperlink InfoSystem have got you covered. Got any custom development requirements that we have missed mentioning here? Don't worry, we have got the experts on hand for that as well.

other services other services

Get Free Quote Now !

Got An Idea? Leave A Message To Us And We Will Reach Out To You Soon.

1000+

Developers

2700+

Worldwide Clients

+
3 + 5 = 
We sign NDA for all our projects.