2 words. That’s it. These 2 words will make or break your brand. Can you guess those words? If you presumed Target Audience, then great! You Are correct! Here, you get a banana.
In all seriousness, if you’re an app developer, then the first thing you want to do is brainstorm and create a full picture of what sort of an app you want to create. Whether you’re working with an app development team, or with a full-fledged application development company, this is what most of you would want to do.
And that is an amateur move.
If you have a little bit of experience or if you’re working as a freelance app developer, then you prefer talking with your client to get an exact idea of what they want. This is a better way of going about things but it still leaves room for improvement.
Here’s the thing, in most cases, even the clients who have come up with an idea of an app don’t know what they want. They might have an idea, but they don’t know to who to sell their ideas. Or, they might have a completely wrong target audience. It is OUR job, as android or iPhone app developers, to guide them through.
So how do you solve your client’s confusion?
In today’s article, this is what we are going to discuss. So, let’s get started!
1) Know What You Don't Want
You might be wondering, “Hey? How does this help me at all?” Well, listen up. Many times, it’s easy to find out what you dislike than to search for what you like. App development is such a vast field that many times, you’re spoiled for choice. So, I’ll help you out with an example.
If you’ve ever gone to a restaurant, then you will know what I mean. There are so many things to choose from that first you end up deciding what you don’t want to have. This gives you enough breathing time to choose the food you will like the most.
In this case, finding out the dislikes first actually helped our chances to paint a clear picture, and gave us some space to keep things simple.
Here are a few questions that will help you find out your dislikes first:
- a: What are some things I hate about this (Any) app?
- b: Why do I hate these things in this app?
- c: Are there any benefits of having these features (That I hate) in this app?
As you can see, you will end up creating a list of features that make you dislike a certain thing about an app.
This leads us to our second point:
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2) Differentiate Your Target Audience
You can also call this, segmentation of the target audience. You need to break down your target audience to their most basic needs and wants This is how you will be able to give them the exact value that they want.
You can segment your target audience with the help of these questions. And don’t worry, we have provided you with some meanings to these questions as well.
Question 1: What will be the interests of my target audience?
Interests in this context include hobbies, types of entertainment, etc. This can help you find the best content to connect with your customers. And believe me when I say this, an emotional connection with your client will lead to strong and long-term client retention.
For example: Let’s say the interest of your client can be watching anime, then you can use this to design and provide content that connects more with anime lovers.
Question 2: Why will my target audience buy/download my app?
Believe it or not, simply having an app on the play store doesn’t guarantee anything. Remember, there are still millions and millions of apps that you will be competing with. This is why this question is so important.
So, how do you find the answer to this question?
Well, let us say that your target audience is into anime and their preferred medium is reading detective manga. They’ve spent money on a good mystery before, so chances are they will spend money on a good mystery again! (This is called researching past purchases)
For example: Now you know that
- Your Target audience loves anime, manga, and mystery
- They have spent good money to feel the thrill of the mystery before
- There are not many Gamebook apps that allow these target audiences to feel the thrill
- This means this is a low competition, high reward field!
So you see, these 2 questions and their research can help you get the crucial data you need to create an idea for the perfect app.
But wait, there is still one last thing that is left and that is.
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3) Studying Your Competition
Remember our last point, that “There are not many Gamebook apps that allow these target audiences to feel the thrill”?
Yeah, you can only come to this conclusion if you’re very lucky in snagging a low competition niche. In most cases, whichever field you choose, there is bound to be a strong competitor. So how do you beat them?
By playing their own game
Look at all the reviews that the competitor’s app has got. Study what people like and dislike in the app. What are things that that you like about your competitor’s app? What are some of the things that you hate about it? As an app developer, what are the cost benefits of these features?
By doing this, you will take enough ideas to create your app but also work on improving the shortcomings of others.
As app developers, especially experienced ones, we think that creating an app requires technical expertise. But we must not forget, people connect with only emotions. Always keep that in mind, and we will see you, next time.