How To Develop A Social Media App Like Instagram

7 Minutes Read
how to develop a social media app like instagram

Harnil Oza

Founder and CEO

Sep 23, 2022

What mobile app comes to your mind when someone is about which social media app you use the most? 90% of us will reply with the same mobile application that is Instagram.

Instagram is one of the most popular social media mobile applications. If we take a look at the usage of stats of Instagram, In March 2022, Instagram had around 34 million users let alone in the United Kingdom. Starting just as another social media mobile app, the interactive nature of this app has made us addicted to the app. But let me ask; what is Instagram for you? Just a social media mobile app? Well, it's much more than that.

How To Use Instagram Features to Develop a Social Media App?

When we first started to know about Instagram; it was just a photo-sharing mobile application. But now we look at it; Instagram offers way too many amazing features.

Instagram - A Photo-sharing Mobile App

The photo-sharing application is used to list the photo of a user on other users' feeds only with a simple functionality allowing them to like and comment on the post.

With the social media app updates, the users can now like and even share the photos of other users with mutual followers and reshare the photos even on their stories. Along with that, users can now post around 10 photos altogether in one post, restricting who can leave the comments and who can see the like counts.

So, if you want a social media app development with just a photo-sharing functionality, you will need to provide various amazing features and functionalities that include:

  • User profile management
  • Feed management
  • Upload, delete and reshare the photos
  • Multiple photo management 
  • Like, comment, share and interact with the post
  • Location and user tags
  • 3rd party social media integration

All these functions can help you compete with Instagram but you will need something more than that to stand out for your target audience just as Snapchat has. Even with this strong competition, some features like Bitmoji, snap streaks, message disappearing and many more.

Also Read: How To Create A Social Media App?

Instagram - A Photo-editing Mobile App

Even if you ignore the core functionality of photo sharing, there is something more that Instagram offers. Even if Snapchat was the trendsetter of filter functionality; Instagram is a ruler of that functionality. Along with offering filter functionality for the posts; Instagram allows users to put filters on their stories as well. Taking it a step ahead, Instagram allows users to create filters and make them public so that other users can use them as well.

Along with offering some of the outstanding photo editing functionalities, Instagram also offers basic editing functionalities such as crop, resize, adjust brightness, contrast management, structure management, and color management and that's just the tip of the iceberg.

So, if you want a social media mobile app like Instagram with photo editing as your core offering; you can reach out to our social media app developers and we will help you build a fantastic app. But keep in mind with this core functionality Instagram won't be the only app as competition such as Snapseed, VSCO, Prisma and various others.

Instagram - A Social Networking Mobile App

Well, most of the users out there use Instagram as communication or a messenger mobile app. The "DM - Direct Message" is a word that is more popular than Instagram which is introduced by Instagram users only. Instagram allows users to send texts, voice messages, photos and videos to other users or even with a group of users.

Instagram has changed the meaning of communication. When we used to know the simple "Hello" or "Hey" as a conversation starter, Instagram changed it to sending a meme, post or reel or at the end story reactions.

Along with that, the users can even send and even unsend messages or keep their chats private through vanishing mode. When the norms of communication were limited to text or calls for millennials, Gen Z has tons of ways of communication that they can use through a single social media application called Instagram.

Along with that, Instagram also allows users to connect through audio and video calls, try on different filters during video calls and have a get-together through group video calls and share memes making the whole communication more interactive and amazing for the users.

Apart from all of these, there is another feature of Instagram that we use for communication without even realizing and that is Instagram Live. Instagram allows the users to live comments and even collaborate over a live which makes an amazing way of communication without even trying to be one.

If you want to focus on the social networking functionality to create an app like Instagram you can make that happen with the help of an app development company in the UK that has a proven portfolio to showcase their skills and expertise for social networking app development.

Also Read: What Are The Key Features of Social Media Apps?

Instagram - An E-commerce Mobile App

Yes, we are talking about the same functionality that we find more annoying than anything else about Instagram. Whether we take just a paid story or featured post or an entire search section featured as a shop, into consideration it is no less than an e-commerce mobile app.

Along with offering access to the worldwide target audience for free, Instagram algorithms make it easy for users to find the products or services they want. All the users have to do is interact with a similar account and boom... you will end up with multiple posts for the same category in your search feed and even your personal feed.

Along with that Instagram allows users to create business accounts as well. As per the stats, 80% of UK users follow at least one business profile on Instagram. This can not be just a happy coincidence, right? Instagram allows the users to set their target area for promotional ads based on location, age range, interest and many more.

As this was not enough, Instagram also allows the users to collaborate with other users which makes it simple for users to promote their brands with the help of Instagram influencers or content creators.

Even though e-commerce app development is a totally different thing; we should appreciate the efforts Instagram has put to blend it well with the social media application. Well, you can think about the similar one as well. We are there for you to make it happen.

Along with all these, there are various other functionalities Instagram offers that are changing the norms of various industries. It won't be surprising if the future updates in video content posting and reel posting start to give competition to the OTT platforms as well.


As there are more influencers and content creators available on Instagram; this is the perfect time for you to come up with a mobile app development idea that allows users to connect and communicate with other genuine users; which can be just a social media application rather than everything else like Instagram.

The world is coping-up with Instagram as a social media platform as they don't have any other option. There is no better time than right now to put your social media app idea into action. All you have to do is to reach out to the social media app developers in UK and they will take care of everything else.

If you don't want to take chances with that, you can drop your queries to us and we will make sure to follow every single instruction mentioned in your scope of work. Let's give it a shot together.


Q. How can I find the best app developers for social media app development?

You can reach out to one of the top app development companies like Hyperlink InfoSystem and hire a team of dedicated app developers that can leverage their social media app development knowledge, years of experience and skills to develop a social media mobile app development solution based on your project requirements.

Q. How much can a social media mobile app development cost?

Social media mobile app development cost estimation does not depend on just one factor. The cost to develop an app like Instagram considers various factors such as your app development project requirements, type of mobile app solution, the complexity of the app development, features and functionalities of the mobile app and various others. If you want a social media mobile app like Instagram it can cost a bit more as it involves way too many features and functionalities.

Q. How long does it take to develop a social media mobile app like Instagram?

Just as the cost estimation, defining the time frame of the social media mobile app like Instagram depends on various factors such as project requirements, app development time frame, the complexity of the mobile app development, the type of solution, features and functionalities of the mobile app solution, the required team of app developers, and many more.

Harnil Oza is the founder and CEO of Hyperlink InfoSystem, one of the leading app development companies in India, USA, UK, and around the world. Being the founder of the company, he takes care of business development activities and maintains relations with clients. His charismatic and result-driven approach has benefited the company to grow and achieve this height where the company stands right now.

Harnil Oza

Founder and CEO

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