The advancing digitization and the associated rise of internet-based shopping platforms have a lasting impact on traditional retail. The online retailer's virtual marketplace is becoming a strong competitor for inner-city retail. However, the methods of online trading cannot be transferred unchanged to stationary retail. Small and medium-sized retailers still find it challenging to offer their own answers to the digitization and develop new business models that address changing customer needs.
They are the main ways for retailers to remain relevant in the market are to grow, expand with new formats, reduce operating costs, improve consumer knowledge, or combine all the actions at a time. Thanks to the doors opened by innovation, data analytics, and cloud services, technology facilitates all this. All these technologies can be fully integrated into the apps developed by Hyperlink InfoSystem developers.
Today, technology no longer seeks only to generate the 'wow' effect. Now, it must fully impact the income statement. And for this, it must allow changing processes, back office management, and human resources. Here are some of the technologies with the most potential to drive this impact in the retail sector.
Social networks, the internet of things, augmented and virtual reality, artificial intelligence, Big Data, and Bots. These are some of the technologies that are revolutionizing processes and decision-making in retail companies.
Hyperlink InfoSystem develops successful digital strategies for retail. The aim is to create value-added services and apps for mobile devices that offer relevant benefits and create an interactive shopping experience for customers. By searching for products, rating, and reviewing products, you generate product-related information. This and other customer behavior data are evaluated to create tailor-made offers for inner-city visitors and enable retailers to address them personally. Both customers and retailers become information producers.
Our developers at Hyperlink InfoSystem ensure that our customers are delighted with our projects before handing them over. We also offer post-development project support to our clients. We get feedback from both our clients and the user of our solutions.
We partner with some of the biggest I.T. companies in the world and also companies from different fields. These partnerships have made it possible for us to develop solutions that exceed the expectations of our clients.
All our solutions are developed to meet the specific needs of each client. This has made our clients grow in leaps and bounds as these solutions help them make their business processes more efficient.
Our developers combine technological expertise with excellent industry-specific knowledge in major industries such as telecommunications, public sector, financial services, and services. Our developers at Hyperlink InfoSystem develop and share best practices. The expert community provides our clients with the local support they need to ensure a wide range of skills.
Hyperlink InfoSystem pragmatic approach ensures that the solutions offered will have a positive impact on your organization. Quick fixes and short-term improvements are always offered, allowing the customer to see the benefits after just a few weeks.
A picture is worth a thousand words. A video is worth a thousand pictures. Complex topics can be presented clearly, simplified and even entertaining via mobile devices, i.e. more accessible overall. Diagrams and audio-visual formats such as videos and animations can be easily provided using apps.
Interactive functions actively involve the customer in the consultation and sales discussion. For example, users can click through multiple choice questionnaires and enter their data electronically. The perceived impression of participation and control creates closeness.
It goes without saying that all sales employees are provided with up-to-date documents and can be solved very efficiently using an app, especially for larger teams. All data on all devices can be controlled via a central content management system. In this way, the sales management maintains control and ensures that everyone “in the field” is always up to date
Assistance functions give the sales employee support. Thanks to best practice, the salesperson will no longer forgets a relevant point and can concentrate fully on the customer.
Functions such as quotation calculators and access to stock levels and delivery times accelerate deals. In addition, data exchange and communication between field and office staff will be faster and more efficient. One swipe and the signed contract is in the office for processing
With the help of mobile applications, salespeople can access real-time customer data, including master data, transaction history or even click behavior in the newsletter and on the website. The latter data in particular provide valuable information on current buying interests and can thus make sales talks much more successful for everyone involved.
Sales apps are an excellent test field for central future tasks, such as the optimization of business processes and data integration. In addition, the project sales app can be clearly planned: functions that can be defined in advance, a limited group of users, and calculable costs. The return on investment also speaks for it: every euro spent on sales comes in twice or three times as a result of increasing sales successes.